Why Renting an Email List is a Smart Idea For Your Business
One of the most common ways that companies use to promote themselves is to rent an email list of subscribers. This will allow you to build a mailing list of targeted prospects who have actually visited your website and given you their contact details. However, renting out an email list isn't always the best idea. There are many reasons why using this method isn't the wisest move.
Firstly, not everyone on these lists are likely to buy your products or services. Another choice that many companies tend to use is to rent an email list with a quality email addresses. Rather than sending all your email marketing campaign to the same email addresses that you're about to dispatch your promotional campaign to. Instead, each subscriber on the list is in charge of the delivery of each of your emails to their inbox. If they don't want to receive any of your promotional emails, then they will unsubscribe from your list.
Some list brokers do encourage you to rent out a subscriber list; and this is often because it is cheaper than directly contacting individual subscribers. However, there are many risks involved with renting from a broker. For instance, some list brokers may have their own subscription servers which can incur extra charges for every email that you send out from their server. In addition, when you order your subscription from these brokers, you may only be provided with an email address, not a real tangible product. So you run the risk of the emails being sent to the wrong person, or in the wrong content format.
Some people are just not comfortable with renting out large email lists, whether it's for personal or business use. So another major pitfall to avoid when trying to rent an email list for your online business is never to try to charge a subscription fee. The best way to make money online is through driving traffic to your website. So you must never ever try to charge subscribers for your services. This is a big red flag that could very well scupper your online business.
As previously mentioned, list brokers sometimes will provide lists that cost several hundred dollars. Do not ever buy these lists. They are most likely full of spammers and phishers who are just waiting for your business to join them. So please avoid the renting of email lists at all costs. And always make sure to get hold of lists yourself from reputable sources, like industry associations, business magazines, or consumer oriented websites.
If you are still wondering whether to rent or buy email addresses when it comes to internet marketing, then consider the following: A list broker can send emails only to those people who agreed to him renting them. Therefore, the buyer really does have to contact the list broker in order to rent a subscriber. Also, if a list broker wants you to buy a list, he is most likely trying to sell you a list that does not work for his own goals.
On top of these reasons, when a list broker rents his list, he is not showing any concern for the long term success of his customers. This is why it is best to purchase lists from a reputable company like Get Subscribers. These companies do not just rent their lists, they sell them on a regular basis. Because they have been in business for so long, they know how important it is to constantly bring in new clients and to continuously work at helping their client's business grow and succeed. Because of this, they will never be interested in renting out massive amounts of lists to others.
When you rent an email list rental, you will get excellent results in terms of results. However, it is also important to understand how the process works and the quality of service each company provides. It would not be wise to simply rent a large amount of lists because doing this could very well cost your company a lot of money in the future. Instead, choose a company with solid track records and lots of satisfied customers. This will ensure you are getting the best services possible and your email marketing campaign will be a very profitable one.