Why People are Going to Online Shopping?
E-commerce is booming, but ever thought about why exactly your market wants to order online? Despite the fact that the concept of retail stores remains very popular?
Even though businesses spend plenty of time looking to define their buyer personas and ideal customers, they generally overlook the main psychology behind internet shopping.
Customers don't really buy anything from anyone online. They have a thought process that either encourages them to complete a purchase or drives them away to another retailer. For example, products having a big price tag often face challenging in selling online. And then there are products which people may want to get a feel of before purchasing.
But while using changing times, e-commerce has turned into a way of life and businesses have found a way to suffice the decision-making needs of the customers.
1. Wide range of products to select from
Having an internet store will give you an opportunity to get beyond the shelf space issues and include more inventory into your business.
While it may seem like difficult to most retail business holders, the possibility of being offered a variety of products online is one from the primary reasons for the shift to digital shopping. More and more people today seek for brands online as opposed to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as an online bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all those products
Today, there are numerous of people who visit physical stores to check on a product, its size, quality as well as other aspects. But hardly any of them make the purchase out there stores. They tend to look for the same product online instead.
The reason being, the expectation of a competitive pricing. These clients are commonly known as bargain hunters.
If you can, offer competitive pricing to your products as compared with that at the physical stores. You could also choose to put a couple of products on every range, available for sale to draw a person's eye of bargain hunters.
For example, Snapdeal comes with a 'deal with the day' - when the pricing of items is considerably low when compared with what they would cost in shops. This makes the customers think they are bagging plenty, and also the sense of urgency round the deal increases the number of conversions.
3. Reviews business online shoppers
According to Internet Retailer, 62% of shoppers look for online reviews on an item or service before purchasing it.
In physical stores, it is impossible for the shopper to be aware what other industry is saying about the products - especially with all the sales people ensuring they hear only the good. And that's another reason, why they prefer online furniture stores.
Offer reviews, ratings or customer testimonials for the products and display them clearly on the product pages. The better the rating, the greater are the probability of it to sell.
4. Ability to match prices
Moving from brand store to a different can be really tedious. On the other hand, switching sites to compare prices of items from different brands is easier. Apart from the reviews given on different internet vendors, prices would be the next thing that customers look for.
The best method of doing so is displaying an innovative price and the price that you will be offering. It becomes easier for these to notice the difference, and therefore, the chances of which seeking to other retail websites become a lot lesser.
For example, in case you are running a winter sale, be sure you display the main price, the proportion of your offering and also the new price about the product pages. And don't forget to highlight the offer on the homepage at the same time.
5. Saving lots of time
Traveling to stores which aren't close by just because you want to pay for a certain brand, could be a put-off. That could be the reason why most customers seek to websites instead. The ability to flick through the products and purchase the things they want, from wherever they are, saves them plenty of time.
But what these customers generally search for is the efficiency of delivery that an online retail store offers. Be it a 'next day delivery', '48 hours delivery' or perhaps a 'standard delivery within seven days of order', keep the delivery information absolutely clear. And if possible, give them the ability to choose their delivery date.