Why People are Going to Online Shopping?
E-commerce is rising, but ever thought why exactly your target market wants to order online? Despite the fact that the concept of retail stores is still very popular?
Even though businesses spend plenty of time wanting to define their buyer personas and ideal customers, they generally overlook the main psychology behind shopping online.
Customers don't really buy anything from anyone online. They have a thought process that either encourages them to complete a purchase or drives the offending articles to another retailer. For example, products which has a big price often face challenging in selling online. And then there are items that people would like to get a feel of before purchasing.
But with all the changing times, e-commerce has become a way of life and businesses are finding a way to suffice the decision-making needs of the customers.
1. Wide range of products to choose from
Having a web-based store provides you with an opportunity to get beyond the shelf space issues and can include more inventory into the business.
While it may seem like an issue to most retail business holders, the opportunity of being offered many products on the web is one in the primary causes of the shift to digital shopping. More and more people today look for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as an internet bookseller. But today, it sells from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for many products
Today, there are a number of people who visit physical stores to check on a product, its size, quality as well as other aspects. But very few of them can even make the purchase from all of these stores. They tend to discover the same product online instead.
The reason being, the expectation of an competitive pricing. These industry is commonly known as bargain hunters.
If you can, offer competitive pricing for your products in comparison with that in the physical stores. You could also choose to put several products on every range, for sale to draw a person's eye of bargain hunters.
For example, Snapdeal supplies a 'deal of the day' - when the pricing of products is considerably low in comparison with what they would cost to get. This makes the shoppers think they are bagging a good deal, along with the sense of urgency throughout the deal increases the number of conversions.
3. Reviews off their online shoppers
According to Internet Retailer, 62% of shoppers look for online reviews on something or service before purchasing it.
In physical stores, it really is impossible for a shopper to understand other customers are saying concerning the products - especially with all the sales people ensuring they hear only the good. And that's one more reason, why they prefer online clothing stores.
Offer reviews, ratings or customer testimonials to your products and display them clearly around the product pages. The better the rating, the larger are the likelihood of it to sell.
4. Ability to check prices
Moving from brand store to a new can be really tedious. On the other hand, switching sites to check prices of items from different brands is easier. Apart from the reviews given on different online retailers, prices will be the next thing that customers try to find.
The easiest way of doing so is displaying a genuine price along with the price that you're offering. It becomes easier for the crooks to notice the difference, and therefore, the chances of these seeking to other retail online retailers become a lot lesser.
For example, should you be running a winter sale, make certain you display the original price, the proportion of your offering as well as the new price on the product pages. And don't forget to highlight the offer in your homepage too.
5. Saving a lot of time
Traveling to stores that are not close by just because you want to pay for a certain brand, is usually a put-off. That may be the reason why most customers seek to websites instead. The ability to search through the products and purchase the things they want, from wherever they are, saves them a lot of time.
But what these customers generally seek for is the efficiency of delivery that a web-based retail store offers. Be it a 'next day delivery', '48 hours delivery' or perhaps a 'standard delivery within seven days of order', maintain your delivery information absolutely clear. And if possible, allow them to have the ability to select their delivery date.