Why Guerrilla Marketing is an effective strategy?

Now you may wonder if there are lots of creative marketing strategies to get user attention. So, why many brands focus on guerrilla marketing??

In guerrilla marketing, marketer focuses on creating a buzz among the consumer that can help a brand to gain more profit. The main aim of this type of marketing tactic is to obtain the maximum number of customer attention with a limited amount of resources. Most of the marketers around try to create surprising and memorable business strategies that can help the consumer to remember the product/brand for a long time.

Various Types of Guerrilla marketing Strategies

Street Marketing strategy

The main motive behind street marketing is to advertise the product or brand on the streets and in public places to grab the user’s attention. Big brands like Mcdonald’s, dominos, Nike, Puma, etc find street marketing to be the most convenient way to connect to users and spread awareness of the brand. Mcdonald’s created zebra crossing called “Mcfries Pedestrian Crossing”, Nike started displaying its logo in roadside benches. Creative marketing strategies have always helped big brands to create awareness among their consumers. Small companies also prefer to advertise on the streets. There are various business strategies adopted by many brands to advertise on Street like distribution of flyers, pamphlets, human animation, Holograms, product demonstrations on the streets as well as on traffic signals.

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Why Guerrilla Marketing is an effective strategy?

Various Types of Guerrilla marketing Strategies

Street Marketing strategy

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