Why Arbitrage Marketers Need Parsers

In this article, we discuss why parsers are essential for arbitrage marketers. We explore the key tasks parsers can accomplish, their main advantages and features, as well as the types of data they can collect.

A parser is a program or online service that collects and structures data from open sources. Some parsers scan websites and applications, while others can explore vast databases to extract data on your target audience or any other necessary information.

The undeniable advantage of parsers is their ability to collect and process information at an incredible speed, saving arbitrage marketers a lot of time. Parsers can help marketers accomplish various tasks, such as:

• Researching Target Audience: Many parsers can extract contact information from social media profiles, email addresses, and other useful data.
• Learning About Competitors: Parsers can collect data on advertising creatives, extract and structure keywords used by competitors for social media and search engine promotion.
• Collecting Free Content: Parsers can gather diverse content, from headlines to user comments. This data can be useful for populating your own websites, especially for those creating numerous doorway pages.
• Enhancing SEO: Besides collecting keywords, some parsers can find broken links, duplicate pages, and faulty redirects. Fixing these issues can prevent your site from dropping in search engine rankings, which is particularly important for those driving organic traffic from Google or Yandex.

Specific Features of Parsers

If you're looking for a selection of top parsers, it follows below. In this section, we list the features of each service mentioned later—this information is crucial when you start working with parsers:

• The main advantage of parsers is saving your time. Additionally, using parsers increases the accuracy of your analytics.
• Remember that parsing audiences is often not free; factor in these costs into your advertising budget.
• You will need proxies to work with parsers. Social networks and websites are intolerant of such applications, and IP addresses involved in such activities will be immediately blocked.
• The parsers in our selection are specialized. They work only with specific social networks, websites, and resources. When choosing a parser, it’s essential to know if it works with the traffic source you need. There are parsers specifically for Avito, which won’t work with other services, and parsers for Zuckerberg's social networks, Google, etc.

Parsers can help you collect the following types of data:

• Demographic data;
• User location;
• Information for SMS campaigns;
• Keywords/tags;
• User comments;
• Lists of active and inactive users;
• Lists of closed accounts and bots.

Conclusion

Parsers enable quick collection and sorting of the required audience, significantly boosting conversion rates. It's worth noting that parsers can be used not only to create target audience databases but also to collect content for pre-landing pages, landing pages, websites, etc.