Who is your target audience?

Just ask yourself one question. What motivates people who bet on sports, play casino and poker?

I think you knew what I was talking about right away. They are driven by excitement. An emotion associated with anticipating success in something.

To attract gambling people, you must clearly understand what these people are. You should know as much about them as possible, because a good knowledge of the target audience will help you:

- correctly build an advertising campaign;

- create products that want to buy;

- reduce the cost of the advertising budget;

- attract cheaper and more targeted traffic;

- what prices to set for your products.

We will look at the target audience for gambling and betting from several sides, as well as provide interesting facts about the players.

Demography

As a rule, the most active users of BC sites are men between the ages of 23 and 35 who live in large cities.

What else can we know about them?

These people are more likely to have families. They have secondary-special or higher education, most of them are self-employed. As a rule, in the positions of ordinary specialists.

Income level

According to the level of wealth, we will divide the players into two groups:

Middle-income people

These people are not looking for big money. They play for fun. The game for them is a way to test their luck, not raise money. To attract them, use promotions most effectively, and you should also pay attention to major sporting events.

Low-income

These people play in casinos or bet on sports to hit the jackpot. They choose the game to get rich and make their life better than it is now. This is what you should focus on when making creatives. The cases "How to raise the N-amount for a day/week, etc.", "success story" are popular.

Interests

As banal as it may sound, these people are united by sport. Most of the audience's interests are in football. This sport is very popular, which means that the number of bets on this discipline is much higher than the rest. Next in descending order are: hockey, basketball, tennis, volleyball, etc. Among the younger members of the target audience, eSports, which has recently been gaining popularity, is of great interest, as well as virtual sports, which is a simulator of sports matches that users can place bets on at any time.

Where do players search for information about a betting company?

Most of the audience gets information about sports events and BC from the Internet. First of all, players go to search engines. The most frequent request is sports betting.

Next in popularity are betting sites with reviews and ratings of bookmakers. Social networks take an honorable third place. The most popular network was telegram, followed by Vkontakte.

“Have you already come up with ideas on how you can attract such players?”

Get ready, as the following information will help you understand your audience even more

Why do players bet on sports?

More than 50% believe that they make bets only for the sake of a pleasant pastime, as a hobby. About 25% put for the sake of interest. Remember the excitement? Only 8% of users consider sports betting as an additional income, and for the remaining people it is just a pleasant leisure activity.

What is the average bid size?

The average bet size of a typical player is about 65$.

Do players buy forecasts and how much are they willing to pay for them?

About 60% of players buy forecasts online. The average price of this forecast is 1 800 rub. This is the amount that players are willing to spend on the services of cappers. Based on all this information, everyone can draw their own conclusion. You may need to change your strategy and tactics.

And some more interesting facts about the players:

- 80% of all bets are made in Live;

- more than 70% of players place more than one bet per day;

- 80% of bets are placed from mobile devices;

- most bets are placed in the evening and at night;

- 50% of players watch sports channels and listen to opinion leaders on YouTube;

- more than 30% of players place more than one bet per week.

Remember that knowing your target audience will help you build an advertising campaign correctly, present your product effectively, and earn more money.