Who Is the Best Electricity Company in Australia? Honest Answers for 2025
Choosing the best electricity company in Australia isn’t as straightforward as you’d think. Ask ten people and you’ll probably get ten different answers. Why? Because “best” means different things to different people. Some want the cheapest rates. Others want top-notch customer service. And for many Australians in 2025, it’s about green energy and transparent billing.
So, who’s really the best electricity provider in the country? Short answer: it depends on where you live, how you use power, and what matters most to you.
Let’s break it down and help you make sense of your options.
What makes an electricity company the ‘best’?
There’s no single metric. The best electricity company in Victoria might not be the best one in Queensland. Still, there are a few key things Aussie households and small businesses look for:
- Low rates and clear pricing
- No sneaky fees or contract lock-ins
- Reliable customer service
- Renewable energy options
- Simple online account management
In recent years, price alone hasn’t been enough to win people over. A plan that’s ten bucks cheaper each month might not feel worth it if the app keeps crashing or it takes three phone calls to fix a billing issue.
Which electricity providers are getting the best reviews in 2025?
Let’s talk about some names Australians keep recommending:
1. AGL
One of the biggest players. AGL has strong infrastructure and offers competitive solar feed-in tariffs. It’s great if you’ve got panels on your roof and want to maximise returns.
2. Red Energy
This one comes up often for customer satisfaction. Owned by Snowy Hydro (which is government-owned), Red Energy is known for simple plans and friendly support staff. People like that their call centre is based in Australia.
3. Powershop
If green energy is your thing, Powershop is a standout. Backed by Shell but still pushing 100 percent carbon neutral electricity, they let customers pre-purchase power at discounted rates. It’s a unique model and works well for tech-savvy households.
4. Origin Energy
Like AGL, Origin is a giant in the market. Some customers love their bundled offers—energy plus solar or hot water. That said, others say their plans can get a bit complex, especially with conditional discounts.
5. EnergyAustralia
Still a strong player in 2025, especially in metro areas. They’ve improved their digital tools and offer fixed-rate plans that work well for budget-conscious households.
Are smaller retailers worth considering?
Absolutely. In fact, many Aussies are ditching the big three in favour of nimbler providers that focus on service and price transparency.
Amber Electric is one to watch. They offer wholesale energy pricing, which means your bill reflects real-time market rates. That’s great in low-demand periods, though it can spike when usage is high. Amber is ideal for users who are energy-conscious and want to shift usage to cheaper times.
ReAmped Energy has made waves by dropping exit fees and offering no lock-in contracts. Their plans are often among the cheapest on comparison sites, especially for renters and younger Australians who move more frequently.
OVO Energy is newer in the Australian market but gaining traction thanks to strong green energy credentials and app-based account management.
How does location affect your options?
The electricity market in Australia is fragmented. That means your location plays a big role in what plans are available—and what you’ll pay.
For example:
- In Victoria, competition is fierce. Households benefit from energy switching platforms and government incentives.
- In New South Wales, rates vary significantly depending on your distributor.
- In Queensland, things are trickier. If you live in regional QLD, you’re stuck with Ergon Energy, a government-run provider.
- In South Australia, solar penetration is high. Many providers offer attractive feed-in tariffs to attract customers with rooftop panels.
So, if you’re wondering who’s best—it really depends on your postcode. A plan that’s great in Melbourne might be totally unavailable in Cairns.
How do energy brokers fit into the picture?
Here’s where things get interesting. Most people don’t have the time or headspace to sift through dozens of energy plans, T&Cs, and market rate charts. That’s where an energy broker comes in.
An energy broker helps you compare plans, understand your usage, and find the deal that’s right for your needs—not just the headline price. Brokers often have access to plans not advertised publicly. They’ll also keep tabs on your contract expiry and help you avoid rollover traps.
Anyone who’s ever forgotten to switch plans and been hit with a higher tariff knows the pain. Brokers help you dodge that.
And in business? Brokers can be a lifeline. For cafés, gyms, and small offices, energy brokers handle the heavy lifting so you can focus on your customers, not your kilowatt hours.
Are the cheapest electricity companies also the best?
Sometimes, but not always.
Cheapest often comes with conditions:
- You might need to pay on time or lose your discount
- You might get lumped with usage caps
- Customer service might be non-existent
- Mobile apps might be clunky or non-functional
It’s like buying a cheap washing machine. Sure, it gets the job done, but when it breaks and you can’t reach support, you’ll wish you paid a little more for peace of mind.
This is where the principle of consistency matters. A good electricity company doesn’t just offer a low rate—they deliver value across the board, month after month.
Quick FAQ
Is there a government site to compare electricity plans?
Yes. Visit Energy Made Easy, a government-run site that lets you compare plans across providers based on your usage.
What’s the best plan if I have solar?
Look for providers with high solar feed-in tariffs, like AGL, Red Energy, or Momentum. But read the fine print—some offer capped credits or restrict eligibility.
Should renters switch electricity providers?
Absolutely. Renters can switch just like homeowners. No need to stay locked into a high-cost plan.
Final thoughts
There’s no single winner in the “best electricity company” race. It’s more about fit than fame. Your needs, location, and habits will shape the answer. But in a market where offers change monthly and fine print can bite, it pays to stay sharp—or get help from someone who knows the system.
If you're mainly focused on cutting costs, here's a deeper look at who is the cheapest energy supplier in Australia. It might just help you pick the winner for your home or business.