Who Is the Best Electricity Company in Australia?

Saara

Short answer? There isn’t just one. But depending on what you value—low rates, clean energy, customer service, or flexibility—there is a best choice for your situation. And in today’s volatile energy market, that choice matters more than ever.

TL;DR: Which electricity company is best right now?

If you're after lowest rates, smaller retailers like ReAmped Energy, GloBird Energy, and OVO Energy often top the list.

For green energy and customer care, Powershop and Energy Locals win points.

For stability and big-brand trust, it’s hard to ignore AGL and Origin, especially if you want bundling options.

But here’s the kicker: the best electricity provider in Australia isn’t about brand—it’s about fit. Your postcode, solar setup, usage pattern, and even billing preferences can flip the ranking upside down.

What makes an electricity company “the best”?

It depends on what you care about. People usually prioritise:

Price: Cheap rates with no nasty surprises
Sustainability: Renewable energy, carbon offsets, or GreenPower plans
Service: Easy support, clear bills, and responsive complaints handling
Digital Experience: Good apps, usage tracking, flexible payment options
Billing Simplicity: No confusing discounts or gotchas buried in PDFs

In 2025, people are savvier—and fed up with energy companies treating them like passive bill payers. That shift means providers who do better on transparency and ethics are gaining ground.

Which electricity companies are highest rated in 2025?

Here’s a rundown based on public review platforms, industry surveys, and consumer sentiment:

ReAmped Energy

Why people like it: Market-leading rates, no conditional discounts
Best for: Confident switchers who don’t need call centres
Quirk: All-online model—no phone support

Powershop

Why people like it: 100% carbon neutral, easy-to-understand app
Best for: Environmentally conscious users
Quirk: Owned by Shell, which irks some green purists

GloBird Energy

Why people like it: Low daily charges, especially in Victoria and SA
Best for: Budget-conscious families
Quirk: Plan names change often, which can confuse shoppers

Energy Locals

Why people like it: Fixed retail margins, no markups
Best for: Ethical users who want energy with a conscience
Quirk: Monthly membership model—great if your usage is high

Is it worth going with the “big guys” like AGL or Origin?

Yes—and no.

AGL and Origin Energy have size, tech, and bundling on their side. That means you get things like:

Reliable apps
Solar buyback options
Electricity + gas + internet bundles
Decent loyalty programs or bonus offers

But… they don’t always offer the cheapest rates. And once your initial discount expires, your plan can quietly jump in price.

Still, for people who value predictability or need help setting up in a new home, the big players can be worth it.

What do Aussie customers actually say?

Let’s look at actual user stories:

“ReAmped was dirt cheap, but my mum hated the fact she couldn’t call anyone. I had to switch her back to Origin just for peace of mind.” — Claire, NSW

“I switched to Energy Locals two years ago. They’re not the absolute cheapest, but I like knowing my money isn’t just going to some corporate giant. Plus, I’ve never had a billing issue.” — Mike, VIC

“Powershop’s app is hands-down the best. And knowing it’s green makes me feel a bit less guilty running the heater all winter.” — Sienna, TAS

There’s no single answer. But those stories tell you one thing: personal fit matters more than flashy rates.

How do I know which electricity provider suits me?

Here’s a checklist to narrow it down:

What’s your energy usage like?
High users (like families) benefit from low usage rates.
Low users (like solo renters) should prioritise low daily supply charges.
Do you have solar panels?
Look for retailers with decent feed-in tariffs (FiTs).
Some providers cap export limits—watch out for that.
Do you prefer green power?
Choose a certified GreenPower provider or one with a clean energy commitment.
Do you want to speak to a human or just use an app?
If support matters, stick with companies with 24/7 or local call centres.

How often should I review my electricity plan?

At least once a year, or whenever:

Your household changes (e.g. more people, WFH)
You get solar installed
Your current plan expires or you lose a discount

Many Australians stay on “standing offers” without realising their bill has crept up. Using a comparison service, or speaking with an energy broker, can save you hundreds annually—especially for those managing properties or businesses.

An energy broker doesn’t just compare rates—they look at usage patterns, peak times, and plan structures to help you pick smarter.

Quick FAQs: Choosing the Best Energy Provider in Australia

Q: Are smaller retailers safe to use?

Yes. As long as they’re registered with the Australian Energy Regulator (AER), your supply is guaranteed—you're still getting power from the same grid.

Q: Does “100% Green” mean my home uses renewable electricity?

Not directly. It means the provider offsets your usage with renewable certificates (unless you’re on a specific GreenPower plan).

Q: What’s the difference between the best and cheapest?

“Best” often includes service, ethics, and tech—while “cheapest” just focuses on cost. Sometimes they align, but not always.

Final Reflection

In the race to pick the “best” electricity company in Australia, there’s no clear winner. The truth is, it depends on how you live, what you value, and how often you review your options. The energy landscape in 2025 is more competitive—and more confusing—than ever. But that’s a good thing. It means that whether you're after price, green creds, or peace of mind, there's likely a plan that fits you like a glove.

Just don’t let inertia do the choosing for you. Because in electricity—as in life—the best decisions are the ones you actually make.