Where to Publish Press Releases A Comprehensive Guide for Businesses

Press releases remain a powerful tool for businesses to share news, build credibility, and reach their target audiences. Whether you’re launching a new company, announcing a business expansion, or promoting a corporate milestone, knowing where to publish press releases can make all the difference in amplifying your message. In this detailed guide, we’ll explore the best platforms and strategies for distributing your business press release, including options for startups, established corporations, and everything in between. Along the way, we’ll cover examples like a new business press release example, tips on how to write a business press release, and much more.

What is a Press Release in Business?

Before diving into where to publish press releases, let’s clarify what is a press release in business. A press release is a concise, official statement issued by a company to announce something newsworthy. It could be a press release for new business, a corporate press release about a merger, or a business expansion press release example detailing growth plans. The goal? To inform journalists, customers, and stakeholders while sparking interest in your story.

Businesses use press releases to gain media coverage, improve brand visibility, and establish authority. A well-crafted business press release grabs attention and delivers key details—like who, what, when, where, and why—in a clear, engaging way.

Why Publishing a Press Release Matters

Publishing a press release for business isn’t just about shouting your news from the rooftops; it’s about placing it where the right people will see it. A startup press release can attract investors, while a new company press release might catch the eye of potential customers. The right distribution channels ensure your company launch press release sample reaches journalists, industry influencers, and even search engine users looking for your type of business.

Now, let’s explore the best places to publish your business press releases and maximize their impact.

Top Platforms to Publish Your Business Press Release

1. Online Press Release Distribution Services

Online distribution services are a go-to option for businesses wanting broad reach. These platforms send your press release for new business or corporate press release to a network of journalists, news outlets, and websites. Here are some top choices:

PR Newswire: A premium service ideal for business press releases. It offers targeted distribution to industry-specific media and includes analytics to track performance.
Business Wire: Perfect for a new company launch press release example, this platform connects you with global media and investors.
GlobeNewswire: Affordable and effective, it’s great for a press release for new business opening or startup press release.
PRWeb: A budget-friendly option for small businesses crafting a business press release example.

These services often syndicate your release to major sites like Yahoo Finance, Google News, and Bloomberg, boosting visibility.

2. Your Company Website

Don’t overlook your own digital turf! Posting a new business press release example on your website’s news or blog section ensures your audience sees it directly. Add a dedicated “Press” page to house all your business press releases. This approach builds an archive that journalists and customers can reference.

For example, a company launch press release sample on your site could include a downloadable PDF, high-quality images, and a contact form for media inquiries. Optimize it with keywords like how to write a business press release to improve SEO.

Social media is a fast, free way to share your press release for business. Platforms like Twitter, LinkedIn, and Facebook let you reach followers instantly. For a new company press release, craft a short teaser with a link to the full story. On LinkedIn, target industry groups with your business expansion press release example to spark discussions.

Visuals matter here—pair your startup press release with an infographic or video to grab attention. Use hashtags like #PressRelease or #BusinessNews to widen your reach.

4. Industry-Specific News Outlets

Submitting your corporate press release to niche publications can yield big results. For instance, a tech startup press release might thrive on TechCrunch or VentureBeat, while a press release for new business opening in retail could target outlets like Retail Dive. Research publications in your sector and pitch your story directly to editors.

5. Local Media

For a press release for new business or business expansion press release example, local newspapers, TV stations, and radio outlets are goldmines. A new company press release about a store opening in Austin, Texas, could land in the Austin American-Statesman or on a local news broadcast. Email your release to local journalists with a personalized note to boost pickup chances.

6. Email Newsletters

Have an email list? Send your business press release directly to subscribers. This works well for a press release for new business opening or a new company launch press release example. Keep it short, link to the full release, and add a call-to-action—like “Visit our new location” or “Learn more about our startup.”

7. Free Press Release Sites

If budget is a concern, free platforms can still get your business press release example out there. Try these:

PRLog: Great for small businesses and startups.
OpenPR: Simple and effective for a new business press release example.
1888PressRelease: Offers basic distribution with optional upgrades.

While reach may be limited compared to paid services, these sites still provide exposure.

Examples of Business Press Releases

Let’s look at a few scenarios to inspire your next release.

New Business Press Release Example

Headline: “GreenLeaf Boutique Opens Doors with Sustainable Fashion Mission”

Lead: “Portland, OR – March 18, 2025 – GreenLeaf Boutique, a new eco-friendly clothing retailer, opens today, offering stylish, sustainable options for conscious shoppers.”

Body: Include store details, a founder quote, and eco-friendly stats.

Business Expansion Press Release Example

Headline: “TechTrend Innovations Expands to Europe with New London Office”

Lead: “San Francisco, CA – March 18, 2025 – TechTrend Innovations announces its expansion into Europe with a new office opening in London next month.”

Body: Highlight growth metrics and plans for the new market.

Company Launch Press Release Sample

Headline: “NextGen Robotics Launches to Revolutionize Automation”

Lead: “Boston, MA – March 18, 2025 – NextGen Robotics debuts today, introducing cutting-edge automation solutions for small businesses.”

Body: Feature product details and a visionary quote from the CTO.

Tips for Maximizing Press Release Impact

Timing: Release your new company press release on a Tuesday or Wednesday morning for optimal media pickup.
SEO: Use keywords like business press releases or startup press release naturally to boost search rankings.
Follow Up: After publishing, email key journalists with a brief pitch about your press release for business.
Track Results: Use analytics from distribution services or Google Alerts to monitor coverage.

Where to Publish Press Releases: Making the Right Choice

Choosing where to publish press releases depends on your goals, budget, and audience. A press release for new business opening might prioritize local media and social channels, while a corporate press release benefits from premium services like PR Newswire. Startups on a shoestring budget can lean on free sites and their own websites.

For example, a new company launch press release example could combine PRWeb for broad distribution, a LinkedIn post for professional reach, and a local newspaper pitch for community buzz. Mix and match platforms to suit your needs.

Common Mistakes to Avoid

Overloading with Jargon: Keep your business press release example simple and accessible.
Skipping Proofreading: Typos undermine credibility in a press release for new business.
Ignoring Targeting: Sending a startup press release to irrelevant outlets wastes time.
No Call-to-Action: Tell readers what to do next—visit your site, follow your socials, or contact you.

The Future of Business Press Releases

As digital media evolves, so does the art of the business press release. Video press releases, interactive content, and AI-driven distribution are gaining traction. Yet, the core remains: a compelling story placed where it’ll be seen. Whether it’s a press release for new business or a business expansion press release example, strategic publishing ensures your news resonates.