When Is the Best Time to Send a Press Release for the Best Results?

So, you've been working on a killer press release to give to one of your company's contact journalists.

Your press release has a compelling headline that makes your story unforgettable and appealing. The first few paragraphs are straightforward and to-the-point, addressing the who and why of your letter.

Your message is brought to life by a quote from your company's CEO. Not to mention, the last paragraph concludes with a tale about how the business came to be.

What's next? We don't say anything. Your press release is almost ready to be sent to one of the journalists or press release distribution firms you've chosen.

All you have to do now is "Send," and you're done. But it's already 3:00 p.m. on a Friday, and you're debating whether to give your press release now or first thing Monday morning.

If you don't have a project to start this week, the best answer is to wait until Tuesday, or even later in the week, on Wednesday, or even better, until Thursday.

On Monday, why not send out a press release?

For many journalists, Monday is the busiest day of the week. Their inbox is most likely still clogged with emails from last weekend, as well as the two days they didn't report on.

With so much on their plates already, your press release will likely get lost in the shuffle of emails vying for their attention.

So, which day of the week is best for sending your press release?

When is the appropriate time to give a press release?

According to a couple of studies, the best days to submit press releases are Tuesdays, Wednesdays, and Thursdays. For example, a PR software company believes that Thursday is the best day to submit cryptocurrency press releases because the email open rate is over +22% on this day.

It also claims that Friday is the worst day of the week to submit a press release, with just 15% of them being opened. According to a public relations and human resources communication firm, the most famous day to submit a press release is Tuesday, followed by Wednesday.

So, give you a press release on Tuesday, Wednesday, or Thursday. And what is the right time to distribute your press release?

When is the right time to give your press release?

Most people check their emails first thing in the morning to see what they missed the day before. As a result, sending the press release out early is a smart idea. 

According to studies, the best time to give the press release is between 10:00 a.m. and 2:00 p.m. When the email open rate exceeds 45 percent, that is. After lunch, however, the open rate declines to 15%.

However, according to analysis, the best time to send a press release is at 9:00 a.m., followed by 8:00 p.m. eastern standard time. (They say that Eastern was the most common time to submit your press release.)

Suggestion: You can also take into account the time zone and the time zone of the receiver. Try automating your emails to deliver your press release to and place at the appropriate time to make it simpler for you. Reporters are busy people, so submitting the press release later in the day means they will be less likely to check it that day.

You'll just risk it not being opened by them the next day because it got lost in the shuffle of emails that came in that evening. Or you can hire the bulk PR service, so they will help you from scratch.

Send out your press release on a regular basis

No matter what day of the week it is – Friday, Saturday, or even Sunday – or what time of day it is, sending your press release is still preferable to sending none at all.

Since many journalists nowadays operate from home, these laws normally do not apply to them. Journalists, like the rest of us, are constantly linked to the Internet. So, don't worry about being fine, and just click the send button on your press release. Or, if you prefer, wait a few more days and deliver your message at the best time and day to maximize the effectiveness of your content marketing efforts.

Final thoughts

Marketers and public relations experts often struggle to determine the best time and day to submit a press release. That is why, in order to be covered by the media, it is important to choose the correct time of day.

• Tuesday is the best day to give your press release, followed by Wednesday.
• Sending the press release at 9:00 a.m. or 8:00 p.m. Eastern standard time is the best time.
• Know your time zone and the time zone of your receiver. Automate your emails if possible to deliver your Press Release at the right time and on the right day.

Just make sure you're aware of your location's time zone as well as the time zone of the people who will be getting your press release. Automate your email to deliver your press release at the right time and on the right day if at all necessary. A Crypto ad agency, is the best site to promote or advertise your product.