What's wrong with GEO reviews and how they harm your work

Arbitrage geos reviews, their statistical calculations, analysis, and advice are popular articles in many media. We ourselves write them with pleasure and read them with interest. But you should treat such articles with caution. And here's why...

A typical overview of any region contains information about its population, the average age and income of local residents, typical mentality traits, and market conditions. This is true and relevant data, but ... very generalized.

Roughly speaking, many people fall under the same description. But in fact, all these people are very different from each other. So, they make different purchases, and they react to the advertising in their own way.

Thus, one can imagine a certain man born in 1948 (74 years old), who grew up in the UK, married twice, lives in a castle, and is rich and famous. Ozzy Osbourne and the new British King Charles III (Charles, Prince of Wales) fit this description perfectly. But will they be the same target audience?

The conclusion is simple. Real people have little to do with demographic data. Statistics describe some circumstances but do not reflect them in sufficient detail. And to really understand and engage your audience, you will have to study it much deeper.

So the GEO reviews don't lie, of course. They simply give only initial information, which is not enough for full-fledged work.

A GEO review is like an announcement on a movie poster. You read it to get an idea of ​​the film's genre, cast, and approximate plot. But you will see it with your own eyes.

And you will sell the goods not to the “average citizen in a vacuum”, but to a living person with his problems and desires. Understanding this, by the way, helps a lot in creating expressive creatives.