What’s So Great about Cold Brew Coffee

What does it take to be a cold brew coffee selling company in a tea drinking country? That too, a ready-to-drink coffee that’s actually black coffee, with no milk, and little to no sugar?

It takes a certain amount of passion, and conviction, to trust that when it comes to coffee, cold brew coffee is the way to go, and not just because it’s trendy or cool to drink black coffee. But also because cold brew coffee actually comes with way more benefits than meets the eye.

For starters, a cold brew coffee, which is coffee that is steeped in water over a period of 16-24 hours, and then filtered, actually brings out the original flavours of the coffee beans. The fruity, tropical notes of a coffee, that are a result of the fact that the beans come from coffee cherries, are delightful to taste! So, why miss out on a whole flavour profile? And who knew that black coffee could be so vibrant on the palette?

Then come the health benefits. The common perception is that black coffee is highly acidic in nature and too many cups could unsettle the system. But when it comes to cold brew coffee, thanks to the brewing process itself, the coffee becomes far less acidic, given that there’s no heat applied, which tends to further ferment the coffee and bring out the acidity you taste in a cup of hot black coffee. Hey, science works!

Black coffee also comes with the added advantage of being a low calorie beverage that still manages to give you energy to do your thing, wherever you are, and start your day off with a bang! But who likes drinking a hot cup of coffee in the heat? With a cold brew coffee, that’s meant to be served chilled, you can beat the heat, and still get the kick of caffeine that you need to get going!

And there’s one more key benefit to cold brew coffee that’s also a black coffee — it’s actually vegan, and gluten-free! With no milk being added, there’s lots to love about a ready-to-drink cold brew coffee, flavoured or otherwise, without it taking a toll on your health, or your dietary preferences! It’s the simplest choice to make, when it comes to switching to healthier alternatives to the average cuppa joe. Did you know ~61% of India’s population is lactose intolerant, yet almost 80% of this population doesn’t know it?

On a more conceptual level, cold brew coffee doesn’t just bring out the flavour notes of the original coffee bean, but also celebrates them, through a process that doesn’t adulterate the beans and their original quality. And a black coffee, with no milk additives, helps retain that original taste. In fact, when paired with flavours like cinnamon or vanilla, the black coffee isn’t just a delight to drink, but one to come back for!

So what are you waiting for? Give cold brew coffee an honest shot today! And who knows? You may just find yourself on the dark side of coffee — and love it!