What's New on Instagram in 2022: New Features and Updates

What's New on Instagram in 2022: New Features and Updates


By 2022 Instagram continues to be one of most well-known players in the social media platform, and for a good reason. As of the end of December in 2021 Instagram had reached two billion users around the world. Instagram continues to grow and growing, which means it frequently introduces new features.

This article will cover what's new on Instagram changes and features in 2022, and additionally, 2021 features that you may have missed.

 

If you're a marketing professional for social media making sure you are aware of the latest updates on social media platforms is vital. This Instagram blog post to find all the most important Instagram updates in one place and use these effectively.

We'll discuss the latest Instagram updates first, and then recap the older but still important ones. So, without further due, let's look at all the nifty features that Instagram is launching recently.

 

Pinning Instagram grids to the wall

60 seconds Instagram Stories (without any cuts)

2022 algorithm of Instagram explained

2022 Instagram Reels updates

Profile Embed

Instagram Playback

Instagram Map Search

Instagram Creator Mode

Instagram Professional Dashboard

Updated Instagram Insights

The ability to hide Instagram likes has been made optional

New Instagram Story Interactive Stickers

Instagram Shops & In-shop Ads

Manage Instagram DMs from your desktop

Instagram marketing made simple

Marketing with Instagram is now easier

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Instagram Grid Pinning

Most recent Instagram update lets you add your posts to near the top of your IG grid.

 

In this way old content on Instagram is still relevant. This feature is nothing new on platforms such as Twitter or TikTok However, we definitely needed it for Instagram.

60 seconds Instagram Stories (without any cuts)

Instagram is progressively introducing a useful feature. It lets users publish Instagram Stories for up to 60 seconds in length, but without the ever-frustrating cut after every 15 seconds.

It's certainly a useful feature. Playback of your Story clip will be smoother and you can incorporate all user-related mentions, tags, locations, websites, etc. in one Story that is longer - no need to repeat the process every 15 seconds, yay!

2022: Instagram's algorithm explained

The Instagram algorithm operation principle was a complete mystery for many years trying to get the right answer relied on guessing as well as a trial and fail process. Although this has changed after Instagram's CEO Adam Mosseri explained it in the video he posted on his Twitter account.

 

It appears that, at the moment the most significant factors that influence what users can see within their IG feeds involve:

Post's popularity indicators - how many people have clicked on the post, where it was and the duration (if it was a video)

How often the user interacted with the account in the past

How many of the posts that user has liked

Engagement of the user with the account' other content

We strongly suggest that you view the whole video, it could help you understand the social platform more thoroughly and have your communication start yielding better results!

2022 Instagram Reels updates

Reels have been rapidly gaining popularity ever since Instagram began introducing them back in 2020. Instagram is investing heavily in this new format and constantly seeking to improve it. We could see in July 2021, when Instagram chose to increase Reels duration to the maximum. The new Instagram feature is constantly enhanced with additional editing options like the most recent enhancements: double exposure or a timer.

Instagram new features and updates - ig reel hulk

Instagram reel with additional music

Let's have a deeper look at what you can do using Reels. The basic idea is that Reels are full-screen vertical posts that last anywhere between 15 seconds and 1 minute. The feature also allows the user to combine several small videos in one. Furthermore, Reels can be equipped with an array of additional features to make the content more entertaining:

Music - you can include songs of your preference and then adjust the music's volume vs. the original sound ratio of the video.

Voiceover - you can record your own commentary

Text

Doodles - you can draw over the video

Stickers - after you've filmed the latest Reel, you can add a sticker to it

Effects are used in the same way as in Stories

Timer - you don't need to hold your phone while making video

Instagram is testing more new features for Reels:

Video Layout lets you take multiple videos and play them in different windows, one after the other, and then play them combined.

Double exposure feature that allows users to capture an image and record an audio recording on top of it.

Instagram Posts Collabs

Another benefit is that you are now able to make joint posts. The post will appear both on your feed as well as the profile of your coworker.

To make a joint post, create your usual post (Reels are also a good option) Click on Tag people, then click Invite collaborator.

Instagram new features and updates Instagram new features and updates

An example of a shared post on Instagram

Reels Visual Replies

At the end of 2021 Instagram introduced yet another Reel update, called "Reels Visual Replies". This feature lets you reply to the comments (given by each follower who comments on the Reels) posts using videos.

This is yet another excellent way for creators to interact with their followers by producing content inspired by their activity through the discussion section.

Where to find Instagram Reels

To open the Reels creating area, you have to click on the '+' icon located in the upper right corner of the screen . Then choose 'Reels'. Some of Reels features can be used while recording, while others are only available when the recording is done. Have a try and create your own, engaging content!

There's a third option that you can go back with any of the Reels anytime and mix it up this gives you an unlimited ability to play in your videos.

If you tap the play' icon in the lower right-hand corner of the screen you will be able to rapidly browse Reels.

You can also search for other Reels using the same tune using the audio icon inside the given Reel.

Keep all messages and comments from one point of view

Keep all messages and comments in one place

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Profile Embed

Embedding Instagram videos or photos on the web isn't an innovation but until recently, it was difficult to embed a complete profile in a native-looking manner. It's possible today!

This update made it simpler to present Creator's profiles in various areas on the Internet.

Instagram Playback

In 2021, Instagram introduced the "Playback feature that lets users play back their best Stories in celebration of the New Year's Day. It proved to be a great way for the users to celebrate their favorite moments of the past year.

Instagram updates and new features Playback feature

Source

Instagram Map Search

Another of Instagram's latest updates is the Map Search. It's a feature that's very like Google maps and lets users find the location of businesses in the Instagram app.

Map search can be found inside Instagram's regular browser that allows you to search for hashtags, other users or hashtags.

Instagram updates and new features - ig map search

Map search for Instagram

It's quickly becoming one the best tools to explore hidden treasures when you're located in an area previously unexplored. Users are able to easily access additional details about location, the price of products and services, and even public posts with the location of the business by clicking on the concrete area icon on the map.

Instagram Creator Mode

Instagram has introduced Creator mode for accounts with over 10 000 followers some time ago, and it continues to develop this part of the app to assist influencers get the most out of their experience. Creators can now view more of their account's data to making messaging easier for their accounts, the Creator mode has made a huge change.

The Creator mode is always evolving and adding new features, such as a whole new category of Instagram marketing tips that creators can use to benefit when creating new content. Another step in the direction of a better creator experience was the introduction to the Professional Dashboard.

Instagram new features and updates - creator mode

Instagram marketing tips for creators

Instagram Professional Dashboard

Instagram is taking another step towards improving its analytics in 2021 by introducing its Professional Dashboard. This feature is available for all creator and business accounts and serves as a principal dashboard in the app to monitor the performance of your account. Here's the list of its most important tools and resources:

Performance of the overall account

Instagram Insights

Promotions

Branded Content Approvals

Instagram Shopping

Saved Replies

Instagram's new features and updates Professional dashboard

Instagram Professional Dashboard Instawer

The Professional Dashboard is a great tool to have an instant overview of your stats, but when you're looking to dive into the details and dig deeper, you'll need to go to Instagram Insights for the information.

Updated Instagram Insights

Instagram has once again revamped its analytics tool to provide businesses and creators better insight into their account's performance. The biggest change is that you are now able to access data for up to 90 days instead of 30, or 60. Also, it is possible to measure your live video performance.

Insights gives you a current overview of statistics for your:

Accounts reached - Overview of your profile's reach metrics , broken down by geography, gender, age, followers vs. non-followers and content types reach advertisements, as well as more.

Accounts engaged - This section lets you assess the split of your accounts' engagement between various types of content in greater depth.

Total followers - This section lets you assess your followers' base dynamics by providing an understanding of their demographics.

Content that you've shared - More data about your content and user interactions divided by interaction type and content (even interactions like Business Address Taps or Email Button Taps)

This is definitely an upgrade compared to the previous version. If you have several social media accounts it is possible to up your game by using NapoleonCat as well as its analytics feature. you can have a bird's-eye look at all your accounts regardless of the social network and create Instagram reports in just a few just a few seconds.

Hiding Instagram likes has been made an option

Instagram has moved towards hiding the number of likes on posts since 2019. Currently, you can choose whether to conceal these numbers from posts, or exclude them.

To accomplish this you must go to your post Click the three dots on the top right corner and then select 'Hide like count'.

Although many users are beginning to use it, you can peep someone's like count in NapoleonCat regardless of whether the user decides to hide them or not.

 

Checking Instagram like count in NapoleonCat

View Your Instagram Likes in 2022

View Your Instagram Likes in 2022

Are you unable to see the likes on Instagram? Utilize NapoleonCat to check the number of likes under your posts, and your competitors' accounts as well. Try it free of charge:

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New Instagram Story Interactive Stickers

Most Instagram users are already accustomed to seeing new stickers in their editing panel for Stories from time to time. The most current set of stickers available for users will differ depending on the type of account they have.

With that said, let's have a look at some of the newest & most well-known ones.

Instagram's latest features and updates Ig Story interactive stickers

Stickers available for Instagram Stories

Shopping sticker

This sticker's title says it all. By adding it to your stories, it will enable your followers to buy the item directly from Instagram Stories. Be aware that you'll need the Shopping feature in place to be able to use this sticker. If you want your partners to be able use this sticker to redirect customers to your website, you also need to enable this option under your Shopping Partners section of your account settings.

Music sticker

The sticker has been long-awaited by users in many countries and the Music sticker is becoming easily accessible. Make use of it to enhance your story with your favorite track!

Location Sticker

The location sticker permits you to post your current location, if you want to share a particular cool spot with your followers.

Mention the sticker

Mention another user or business when you share your Story. This allows them to reshare the Story on their personal profile to expand their reach.

Questions about the sticker

Use a sticker with a question to invite your followers to give their feedback about your selected topic. You can also use it to let users submit questions to you that you will later respond to in separate stories to encourage to even more engagement with your followers.

Quiz sticker

A great use for this sticker is to ask questions about the area of your profile's interest and see how well your followers perform & strengthen your brand's recognition.

Poll sticker

Similarly to similar to Quiz sticker, this is a great way to get your followers their opinions. It is particularly useful to aid in decision-making for content ideas in the future by involving your followers' opinions in the design process.

Donation sticker

This sticker lets you choose a charity and lets your followers give to the organization. Nonprofits will get 100% of the money you raise.

Countdown stickers

If you're planning on an important occasion coming up and you want to remind your followers about it, there's no better way to remind your followers about it than with this Countdown sticker.

Add Yours sticker

The Add Yours button is somewhat similar to the discontinued Challenge sticker. All you have to do is invite other users to share their stories on whatever subject you'd like or tap the bottom to get one selected for you. Then, tap 'Done'. To view Stories from other people who have shared your prompt, tap the sticker on your Story.

Additionally, you can click the icon with three dots at the top to see different options for managing your stickers, such as turning off notifications or hiding your username.

Flexible Link sticker

The Link sticker is no longer reserved for bigger Instagram accounts with more than 10k followers. It's now accessible to all of us!

To make use of it you must enter the URL of the website you wish the sticker to link to. Tap "See preview" below the link in order to check out whether the page will appear as when it's opened. Anyone who sees your Story can touch the sticker and visit the website linked.

But there's more! Now you can customize the appearance of the sticker and make it into a clickable button that gives you a wide range of new possibilities to use for Instagram marketing.

Food Orders sticker

Adding an Food Orders sticker to your Instagram Story enables other users to order food from your business via your partner's web site.

This sticker is especially helpful for small restaurants that don't have much recognition, but it is can be a valuable tool should you choose to cooperate with an influencer who could incorporate this sticker into their Instagram Stories to bring traffic to your company.

Small business support sticker

This sticker has been making its name throughout the outbreak and with a very good reason. Other restrictions like Covid-19 had had major negative effect on businesses and especially small ones. Instagram decided to enable users to show their support for their favorite small businesses by giving them a sticker to help them grow their exposure and visibility.

By using the sticker, you are able to use it to tag any business that has an Instagram profile to assist them in reaching an even larger audience. If, for instance, you have a job with a small-sized food chain or similar business, and have multiple profiles created for different locations, you could utilize the sticker to cross-promote the profiles.

Instagram Shops & In-shop Ads

Facebook (or now: Meta) has been strongly investing in developing its eCommerce component by introducing Facebook as well as Instagram Shops that can be accessed directly from the apps. Thanks to this, businesses can create customizable catalogs of their merchandise that users can browse to save, share and purchase from.

It's important to first established, but once you have it, you can showcase your items using a variety of choices, such as using a cover image or picking a color theme to add a unique look and feel in your shop.

Users are able to access Facebook Shops via Facebook Pages, Instagram accounts, or even through Stories and advertisements. It is now possible to buy an item from the app if the company has enabled checkout within the US.

It's interesting to note that Instagram is testing the possibility of displaying ads inside the Shopping area which could turn into a strong marketing tool in every business' arsenal.

Instagram's new features and new updates, e.g. displaying advertisements

Source

How to see Instagram DMs on a PC - Messenger API

It is now possible to view your Instagram DMs right on your PC. This is because of Messenger already releasing its API for Instagram messaging. You can also manage your Instagram DMs (even from multiple accounts) in NapoleonCat's Inbox.

The Social Inbox makes managing all your Instagram DMs (and comments) across multiple Instagram profiles much simpler by having them all available in one customizable view.

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How to check DMs on Instagram on a computer NapoleonCat

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Wrap up

Instagram is constantly evolving and is improving the user experience daily. From minor changes such as shifting buttons around, to more significant changes like adding entirely new features

You will never be bored with the social media giant.

We hope this post will help you catch up with the most recent Instagram updates.




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