What to Consider When Choosing a PPC Company for Your Brand?

What to Consider When Choosing a PPC Company for Your Brand?


If you are looking for an effective way that will help you earn quality leads, boost sales, or rule the search engine page in a short span of time, finding a good PPC company might be the best way to go.  


However, in today's digital world, finding a reliable partner that manages your pay-per-click (PPC) campaigns can be challenging, as every PPC company is claiming to deliver the best results.  


But if you are located on Long Island, this article will surely be helpful for you. Here, we will discuss some key factors to keep in mind while searching for PPC company in Long Island that ensures you have chosen the right experts for your brand.


Why Do You Need a PPC Company in Long Island?

Before you start your journey to find the best PPC agency nearby, let’s learn why you should consider your adspend in PPC or why PPC is more effective than other marketing strategies. Here are some latest statistics


  • PPC offers around 200% return on investment (ROI).
  • About 90% of people who are using the internet come across a Google ad.
  • PPC ads attract two times more visitors than SEO.
  • Approximately 65% of people click on PPC ads.
  • PPC ads can increase a business's brand awareness by 80%.

Tips to Find the Best PPC Company for Your Brand

As you can see from the above stats, effective PPC is. Now its time to choose the right company for your brand, as a wrong choice can not only lead to financial loss but also leave your brand buried in the search results. 


So here are four key points to consider before making your final call:


 Define Your Goals

Before approaching any PPC company, it's essential to have a clear understanding of what you want to achieve. 

For instance:

  • Brand Awareness 

If your goal is to get your brand name out there, the PPC agencies might focus on reaching a broader audience through display ads or retargeting campaigns.


  • Increased Sales and Website Traffic

Want more visitors to your website? These agencies will prioritize targeting the right keywords and audiences likely to click through.


Having a clear understanding of your needs not only helps you measure the actual results but also helps the company provide you tailored strategies to meet your specific needs.


Budget Matters 

The next step is to set up a budget. PPC advertising needs significant investment, so understanding your budget is crucial. This includes two components:


  • Ad Expenditure

The money you want to spend on running ads on platforms like Google Ads, Facebook, or Instagram.


Before finalizing a company, discuss their pricing model. Some agencies charge a percentage of your ad spend, and others prefer fixed fees.


If you have clarity about the points above, this will help you find the right agency, and the agency will also design a campaign that aligns with your financial limits while maximizing your ROI. 


Research the Agency


After assessing your goals and budget allocations, the next step is to find the right Long Island PPC company for your brand. 


Here are some pointers to keep in mind: 


  • Experience and Expertise

PPC is a part of digital marketing. So, choose a company that specializes in PPC. A reputable PPC company must have a team of certified Google Ads and other platforms like Facebook and LinkedIn professionals. A company that has handled similar business as yours could be a perfect match.


  • Client Reviews

Google reviews and testimonials are very important. This will help you understand how the agency operates. So, look for patterns that have consistent positive reviews about their services from previous clients or on trusted third-party sites. 


  • Case Studies

Choose an agency that can showcase their ability to deliver results for businesses similar to yours through case studies. This will help you make informed decisions.

Services Offered

PPC campaigns are not about just bidding on keywords. So it is better to choose a PPC company that ensures comprehensive service and support to reach your business goal in the given time. 

Here are some key services to look for:

  • Platform Expertise

It is best to select a company that not only has expertise in Google Ads but also can manage campaigns across platforms like Facebook, Instagram, and LinkedIn.


  • Ad Creation 

Look for an agency that handles everything from writing ad copy to designing visuals, or else you need to outsource these tasks separately, which could be daunting and time-consuming for you.


  • Campaign Analytics

A reliable PPC company in Long Island should provide regular performance reports, breaking down metrics like click-through rates (CTR), conversions, and ROI. This will help you  track your progress from time to time.  


Final Thoughts

Investing in the right PPC company in Long Island can multiply your digital advertising efforts. So, follow the above guidelines and choose a PPC company that helps you achieve your business and stand out in search results, outshining your competitors in no time.

Explore Idea Stream Marketing today and craft a cohesive PPC strategy that  elevates your brand with a seamless web presence. Contact today!




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