What is social media engagement? 

What is social media engagement? 


Social media engagement allows the business page to measure the user’s action like comments, likes, and share on a social media post. It helps business to measure their efforts and identify how impactful their post and content was for users. 

The engagement has always been an important metric that helps business pages to evaluate their social media efforts. Getting more followers on social media has always been the primary goal of every business but one thing that determines your success on social media is how effectively you are engaging the audience.

To build a positive impact, brand a business page should always focus on developing activity and engagement. Or your social media plage will be just a party with silent guests with little to jo interaction. 

Social media engagement can be measured by looking at a post: 

·        Like 

·        Comment 

·        Share or Retweet 

·        Tagging 

·        Including Brand hashtag 

·        Followers

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