What is a lead generation virtual assistant?

A business cannot survive without customers, and customers were all leads once.

A lead generation virtual assistant assures you’ll get a continuous stream of leads your sales agents can reach out to.

Lead generation virtual assistants also filter consumer and business prospects via outbound telemarketing and help streamline your company’s sales processes.

They do the hard work of researching for leads and other pre-sales business administration duties. Your sales agents can focus on selling, and upper management can focus on their core responsibilities.

Duties of a lead generation virtual assistant

Lead generation virtual assistants are very beneficial for a sales team, especially in the long run. For one, they shoulder lead generation tasks on behalf of a business, getting potential clients and qualifying them.

Here’s what they can do for you:

• Coming up with a viable lead generation strategy
• Lead generation through online research and social media
• Lead research through applications and paid software
• Lead acquisition via LinkedIn Marketing platform
• List building
• Other duties as assigned

Lead generation services provided by lead generation VA

A lead generation VA employs various tools and strategies to attract and gather high-quality leads effectively.

Some of them include the following:

• Competitor research. Lead generation VAs take time to research the business’s competitors and see their viability in outpacing the competition.
• Cold calling. They can be tasked to help with cold-calling efforts to reach and qualify leads.
• Appointment setting. Dealing with the VA side of work, lead generation virtual assistants can also set appointments with potential clients interested in learning more about the company’s services.
• CRM management. They store qualified leads’ information in a centralized record system to help the sales team look up for them easily.