What is Video Marketing? Best Practices & Top Tips - Drift

Marketing techniques are constantly having to be modified, as the technology offered to us continues to change and develop. While video marketing isn't a brand-new principle, how a marketing team goes about building their method is always altering. Thanks to the popularity of social networks, marketing groups are aiming to turn their video marketing efforts to increase general engagement on each of their social networks platforms. Cisco is predicting that 80% of all traffic will include video by 2021. With a figure like that, it's no surprise marketing teams are turning their focus to video, compared to more traditional content.

Video marketing is the method designed by marketing groups to develop, curate, and utilize videos as a method of marketing their service or products to their target market. Additional Info is to keep audience members engaged with the brand in a manner that's simple and simple to digest.

Social media marketing is the method of engaging with your target audience by means of social networks platforms, such as: Facebook Instagram Twitter Snap, Chat You, Tube People utilize social networks several times a week, if not everyday, so it's not surprising that why marketers are focusing so greatly on increasing their marketing efforts to those platforms. Project Screen has made it basic for brand names to include social media into their email method. It's as easy as drag, drop, and tailor.

Creating a video marketing technique for social networks is a terrific method to further engage with the following you have actually currently built on various websites. While You, Tube stays the king of video material, social networks users are mentioning that they're watching more videos on social media websites like Facebook. Source: Small Company Trends Creating your video marketing strategy for social networks takes the very same planning as would any other marketing technique: Set your goals Specify your audience Define the "type" of videos you wantexplainer/Live/interview/ presentation/product reviews/video ads Create/curate your videos Share them Screen their success Once you have actually got the strategy in place, you'll want to ensure your videos fall within the recommended video length standards.

Here are the suggested video lengths for each social networks platform: Instagram: 30 seconds Twitter: 45 seconds Facebook: 1 minute You, Tube: 2 minutes.