What is SEO: A Complete Guide to Search Engine Optimization for Dummies

[] Web content companies also controlled some qualities within the HTML source of a page in an attempt to rank well in search engines. Early online search engine, such as Altavista and Infoseek, adjusted their algorithms to prevent web designers from controling rankings. By heavily counting on elements such as keyword density, which were solely within a webmaster's control, early search engines struggled with abuse and ranking control. To provide much better results to their users, search engines had to adapt to ensure their outcomes pages revealed the most pertinent search results page, rather than unassociated pages stuffed with various keywords by unethical web designers. Because More Details and popularity of a search engine is figured out by itsability to produce the most appropriate outcomes to any offered search, poor quality or unimportant search engine result might lead users to discover other search sources. Search engines responded by developing more intricate ranking algorithms , considering additional factors that were harder for webmasters to control. In 2005, the reported on a company, Traffic Power, which allegedly used

high-risk techniques and failed to divulge those dangers to its clients. magazine reported that the very same business sued blog writer and SEO Aaron Wall for discussing the restriction. Google's Matt Cutts later verified that Google did in reality restriction Traffic Power and some of its clients. Major online search engine offer information and standards to aid with site optimization. Google has a Sitemaps program to assist webmasters find out if Google is having any issues indexing their website and also provides data on Google traffic to the site. Bing Web Designer Tools offers a method for webmasters to send a sitemap and web feeds, allows users to identify the "crawl rate", and track the websites index status.