What is On-Page SEO?

On-Page SEO

On page SEO is the most important thing in search engine optimization. In on-page we have to optimize our website for search engines so they can help understand your website content and rank your higher in SERPs.

Keywords 

Do Keywords Matter? Yes, they do matter a lot. LSI (latent semantic indexing) is a concept that Google claims it uses to establish the meaning of your web content.

It can do so by means of semantics and synonyms, or from the meaning of words rather than the words themselves.

For example, if you want to get traffic for the keyword ‘How to Write a Blog Post‘ then you should use that as the title of the post. However, there are alternative ways of saying this, and you should use these in the post. Google will reward you more than if you simply repeated that phrase over and over again.

Where to Use Keywords

Use it at least once in an H2 Heading with bold text, and once more in the final paragraph. So your keyword density (KD) would be 1.0% – 1.2%. That’s fine, though you go up to 2%-3% for short 1-2 word keywords.

You could start with “Knowing how to write a blog post correctly …” and so on. Then, rather than just repeat the keyword, use associated terms such as “Writing blog posts properly is an acquired skill …” and “If you understand how to create posts for your blog …”, and so on. So you are varying the language used to present your content.

This is what Google refers to as ‘latent semantic indexing’ or LSI. What the term means in the way that Google’s indexing algorithms use it is that you will benefit from using a wide vocabulary in your content rather than repeating keywords. 

Google takes the vocabulary of your Title tag and opening paragraph, particularly the first few words of each, as being important to the content of the page. That should then be underpinned by the use of synonyms and related phrases, such as in the example above.

The algorithm can analyze your vocabulary and its semantics (the meaning of the words used) in the body of the article, and then assess the authority of that content. Google looks at what you write and where you write it.

Meta Data

The term ‘Meta’ has many meanings, the ones related to blogs being ‘behind’ and ‘about’. Here are some forms of Meta data on your blog:

The type of coding used (e.g. HTML).

The language used (English, German, etc).

Optional fonts that can be used.

The default character set, e.g. UTF-8

The title of the page.

A description of the page content.

A list of keywords relevant to the page and much more.

These are the Title tag and Description. Only two, but these two can make a massive difference to your Google ranking.

Title Tag: This should be the same as the title of your page, but doesn’t have to be. 

Title Tag Blogspot

When you start a new post, you will see the Title box at the top:If Google indexes and lists your post in its search engine results page, this text will be shown in the title. At one time, the title tag was permitted a maximum of 59 characters long before being truncated in the listing.

Google has recently changed that to a pixel count. 512 pixels seem to be the maximum. If you go above that, it will be truncated back to about 500 – the 12 being used for the ellipsis, used when the description is cut short. 

You should include your main page keyword at the beginning of the title, and if space allows, add a secondary keyword after that. We have use ‘Useful Blogger Tips’ as a secondary keyword.

We shall discuss how Google displays your title in its search engine results listing later.

If you want to read about about off-page SEO you can visit our blog from the link below:

What is Off-Page SEO