What is IOU Project?

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What is IOU Project?

IOU reinvents existing loyalty systems in order to provide more flexibility, control, and many more benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures. IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their purchased IOUs with other consumers for other IOUs which are needed more for those trading parties. Each Consumer truly would become the “agent” targeting other Consumers on P2P exchange seeking to trade their acquired IOUs with other Consumers based on the need and value at the time of the transaction. Such approach allows merchants to obtain a stable influx of new customers and truly loyal customers.

IOU seeks to reinvent the existing customer loyalty programs in a bid to offer more benefits, control, and flexibility to the merchants. Doing this will make it possible for the merchants to guarantee their clients the best possible consumer satisfaction levels. This will be in exchange for the marketing expenditures already incurred.

The loyalty system being proposed by IOU will make it possible for the business owners to build new interaction levels with their clientele. Additionally, they will also be able to provide an opportunity for their consumers to freely exchange the IOUs in their possession with other consumers.

The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services.

In this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon.

The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.

At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.

Now, imagine the explosive combination of e-commerce, blockchain technology, and cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.

It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU Platform can successfully address many of the challenges of the e-commerce segment.

IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Below you will find all the relative information on IOU together with the specifics of the ICO campaign. Be part of the blockchain revolution in e-commerce!

The IOU Peer-To-Peer Exchange:

This particular exchange is one that is being driven by market flexibility. Clients will be able to securely purchase IOU offers from business owners with each purchase having specific terms for the promotional service or product, e.g., exchange terms, limited quantity, and expiration date.

It is a type of flexibility that is likely to provide consumers with enough time-frame to use their services or products. Alternatively, they will also have enough time to trade the IOUs in their possession with others who may be interested in them in any location across the globe.

IOU Benefits:

By tokenizing the merchant promotional offers through the blockchain, consumers and merchants will get to enjoy the following benefits:

Loyalty And Customer Retention

All IOU obligations will go on to develop into Flagship Blockchain Loyalty Programs for the business owners. Merchants will, thus, have access to an efficient and secure way of promoting all their special offers to consumers.

Viral Marketing

Clients will essentially become agents for the merchants. They will be able to target other consumers on the peer-to-peer exchange looking to exchange the IOUs they have with other consumers. This is something that will be based on the value and need at the moment a transaction is being executed. It is an approach that will make it possible for business operators to attract and retain a stable customer influx.

Team:

Roadmap:

Token Sales Detail:

Merchants will be required to pay a five percent gas fee using IOUX tokens for each and every IOU offer that is issued for clients. In return, IOUX token holders will be provided with a five percent discount as an incentive. They would also receive an additional 20 loyalty tokens every time a consumer or merchant accumulates transactional tokens totaling 1000 or more.

Token: IOUX

Price: 1 BQTX = 0.00125 ETH

Bonus: Available

Bounty: Available

MVP/Prototype: Available

Platform: Ethereum

Accepting: ETH

Country: UK

Whitelist/KYC: KYC & Whitelist

Post ICO Token Distribution