What is Google Analytics?
Google Analytics is a web analytics service that offers statistical data and analytical tools to help with search engine optimization (SEO) and marketing. It is part of Google's Google Marketing Platform and is accessible for free to all who have a Google account.
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Google Analytics is used to monitor the performance of websites and gather data on the behavior of visitors. It helps businesses identify the top sources of traffic, assess the effectiveness of their marketing and advertising campaigns, monitor the completion of goals (such as purchasing and adding products to carts) find the patterns or trends that affect customer engagement, and also gather additional data about visitors, like demographics. Small and mid-sized retailers frequently make use of Google Analytics to obtain and examine various customer behavior data that can be used to improve marketing strategies increase website traffic and increase the number of visitors.
What is the process behind Google Analytics work?
Google Analytics can then generate custom reports that allow you to analyze and display information such as how many users bounce rates, the average duration of sessions, sessions by channel pages, goals completed, page views, and much more.
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