What is Click2SMS?
MobstraClick2SMS in the context of MVAS (Mobile Value-Added Services) is a flow where the user gains access to paid content or services via a one-time SMS payment. Unlike subscriptions, this is a one-time transaction where the user pays for specific content or a service and instantly gains access to the information. Popular verticals using Click2SMS include:
- Horoscopes
- IQ Tests
- Adult Content
How does it work?
The user sees an advertisement on a website or mobile app offering access to content. After clicking on the link or banner, the user is redirected to a page with instructions for sending an SMS. By sending an SMS with a special code to the provided number, the user makes a payment, and then receives a response message with the content or access to the service.
Payouts for Webmasters
Webmasters receive a fixed payout for each successful SMS, ranging from €0.5 to €2 depending on the region, type of content, and offer terms. Unlike card subscriptions, where earnings accumulate with every recurring payment, the payout here is one-time.
Why is this a great flow for webmasters?
Click2SMS offers webmasters a simple and high-conversion flow, as many users prefer a quick one-time payment for instant access to content.
Since every payment is a one-time transaction, the payout is credited right after the conversion, making this flow a fast and stable source of income for webmasters in traffic arbitrage. While card subscriptions are built for long-term LTV, Click2SMS is the perfect choice when you want quick results.
How does Click2Call differ from Click2SMS?
Click2SMS is the simplest flow to start with MVAS offers because the CR (Conversion Rate) in Click2SMS is 2-3 times higher than in Click2Call. This is due to the simpler interaction mechanism and the absence of an intro before accessing content, which lowers the barrier for users.