What is Click-Through Rate?
Emilee Boone
If you've been working on SEO for a while you'll notice that the entire discussion of the various factors that influence rankings might seem a bit dated. But, every now and then experts and SEO experts provide shocking revelations that will pique your curiosity. Since this is the industry that we've ended up in the past, it's important to follow the advice of experts.
Have you noticed that many people are searching to improve their Click-through Rate (CTR)?
What's CTR?
CTR is the acronym for Click-through Rate or Click-through. It's a measure that generally is used to measure the number of times a user clicks that are received on a webpage or post, split by the number of views created.
Let's look at this using an illustration. If an advertisement is shown 1,000 times to people that view it and it gets 10 clicks. The click-through rate of this ad is 1 percent. If the rate of click-through is higher, this indicates that you'll make more revenue from advertising.
CTR can also be referred to as the percentage of people who click on the call-to-action button on your advertisement. It may take them to the external advertisement or to one of your landing pages that are making sales for your company.
How do you determine a good CTR?
It all depends on the business you're in? What kind of business do you're running? It also depends on your objectives, as well as various other elements. But, at the initial phase, there are free tools, that can help you determine whether your Pay Per Click CTR for your blog is higher or lower than the average.
What's the standard CTR? When you're searching for the best CTR be aware that it can take a while to figure it out. It's never the same for everyone and the range of its value is dependent on the elements like the keywords you're using, as well as the amount of competition they face.
Based on previous research, it was determined that the average CTR for all industries is 1.91 percent using the search network and the typical CTR for display ads is around 0.35 percent.
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