What can trigger Facebook to ban accounts that are launching their first ads? + tips on how to avoid it
Hi everyone! Today we decided to tell you about Facebook’s triggers that practically all affiliates have faced or will face on their path, regardless of how much traffic they drive and what they advertise. Let’s unravel this issue.
Affiliate marketing on Facebook is considered to be one of the most profitable (except for new social media platforms and certain local ad networks) out of all other giants on the market. Facebook can bring you the most money, Google is probably the only platform that can compete with it.
And, working with Facebook calls for a lot of supplies: online cards, accounts, domains, proxy, white pages, cloaking services, trackers, let alone the constant need to make your promo materials and creatives unique. All supplies must be different and they absolutely have to be high quality.
A lot has changed in 2021, top affiliate teams and solo publishers have noticed that these days, a good result requires spending much more money for those supplies since even rented accounts get banned pretty fast, farmed and automatically registered accounts don’t even work anymore, and are only used to control running accounts.
This is why we decided to write this article. Good rented accounts (that affiliates literally rent out from real people) cost a lot, which is especially noticeable when one purchases several of those. And nowadays, even quality accounts that already have advertising history, get banned.
So now, we’re going to describe to you step-by-step all the activity that triggers Facebook and then provide tips on how to minimize those risks. Please note that the article only contains our recommendations, none of them is 100% legit, no strict rules provided.
The triggers and ways to avoid them
1. Let’s say, you bought an account: rented it, bought a farmed or an automatically registered account. This triggers Facebook because you enter your new account from another IP address, so it demands you pass selfie verification.
This is something you want to avoid doing and only enter your purchased accounts from those IP addresses they were entered from before you.
You can always find out that IP address with automatically registered, farmed or rented accounts. However, if you don’t know what the address was, you must only enter that account from a mobile IP address, never use residential proxies or other types of proxies, mobile only.
2. It’s also bad if you enter the ads manager right away. This is a normal reason for Facebook to react badly and it’s been witnessed plenty of times by various affiliates.
A perfect way to solve this problem is to enter the ads manager through the fan page promotion settings on Facebook, as the majority of advertisers do this. You need to open any fan page on your new account (in most cases with bought accounts, it’s already created) or create it if it doesn’t have one. Then, create a post for the page and click “Promote”. Then you’ll be able to enter the ads manager through a new window. This way takes more time but at least it doesn’t trigger Facebook.
3. After you open the ads manager, you can get a risk payment, an advertising ban, or the whole account banned while adding a payment method.
There’s no ultimate way to bypass this but you can minimize the risk of this happening by attaching your account to FBTOOL or any other similar service and add your payment method using that service. We’d say it’s 50% effective.
4. Duplicating ad sets while creating an ad campaign can trigger Facebook.
The solution here is very simple – don’t perform a lot of activities at the same time. You can’t add your payment method, create your campaign, and just do it all in 5-10 minutes. You need to give an account time to just sit there for 4-5 hours, this can spare you a ban. Do one thing with your ad campaign, then wait for an hour or two, do something else. You’re free to work with other accounts while you wait, this way you won’t spend your precious time.
5. Creating a Business Manager account can trigger Facebook. And this one is tricky: it either happens or it doesn’t. It can either ban your whole account or your new Business Manager account.
As many have noticed, the problem’s root is in the level of Facebook’s trust for certain accounts. Good personal rented accounts almost never get banned like this, it’s more of a problem for farmed accounts. So, make sure to use quality accounts if you want everything to come through.
6. A lot of activity within one account can trigger Facebook.
If you launch one ad campaign after another, attach them to your Business Manager and do it all thing after thing, you’re likely to get an advertising ban even if you’ve just gotten over one.
The solution is the same as in the 4th clause: give your account time to just sit there and don’t do anything triggering with it within short periods of time.
7. Changing a white page’s code elements while an ad is launched can trigger Facebook, as well as inserting a link into the URL field when setting up a campaign. In this case, you can get banned or your ad can be disapproved.
Whenever you insert a lint into Facebook’s URL field, make sure that you’re done with all your activity on the website and only then insert your link. This only regards white pages and people that don’t use cloaking services. If you’re driving traffic to a nutra offer, then your mind can be free from this issue since your landing page is cloaked.
8. It can trigger Facebook if you increase your campaign budget by 200-300% of your current set budget, provided that your account isn’t trusted by Facebook and hasn’t brought visible campaign results in the past. It can get you any type of a ban.
You should never do this even if Facebook allows it. If you feel like your account is, say, pretty weak but it still brings you some profit, you better leave your budget as it is. If you think you have to increase your campaign’s budget, then do it gradually, increase it by 15-20% a day.
9. You can experience an ad payment failure if you decide to add a new payment card after launching a campaign. This triggers payment failure 90% of the time.
There’s only one solution: try to add a payment method using FBTOOL or another service of the sort. It will decrease the risk of getting banned a little. This is something you want to avoid doing at all.
10. It can trigger Facebook hard when there’s not enough money on a card attached to your campaign. If there’s not enough money and Facebook tries to withdraw them, that transaction will fail. And when you put more money on that card and Facebook tries to withdraw that payment debt, your account can get an advertising ban, payment failure, a full account ban, or even everything at once.
This situation is always different, no formula to solve the problem. You just need to try to never get into these situations but if you ever do, try to solve the problem using FBTOOL or another service of the sort. If your account is trusted, you might be able to avoid the bans.
11. If your Business Manager holds 3-5 accounts with paused ad campaigns (campaigns that passed moderation but you paused them for whatever reasons) and then you decide to unpause them all at once, those accounts can get various types of bans and verifications right away. This type of activity isn’t normal for any advertiser, nobody does this, so the bans are pretty reasonable.
Facebook understands that was done by an affiliate. So, make sure to do everything gradually, launch one account in 1-2 hours. Don’t rush it with Facebook.
12. It triggers Facebook if you attach a freshly created account to a newly created Business Manager account. This can get you an advertising ban.
Give your accounts time to lay back, again, do not rush it.
Conclusion
These aren’t all things that can trigger Facebook to ban you but these are the most common ones that many affiliates experience these days. And, don’t forget that these are just our recommendations, some of them may work for you, others may not. But many of the things we’ve just told you about do make sense and can keep you safer from getting banned and blocked.
Hope that we were helpful.
Best,
Webvork