What are various technologies driving Telecom Analytics Market?

The significance of Private Branch Exchange (PBX) in internal operations, vulnerability of mobile devices, and use of customer and network data analytics to devise the targeted upselling strategy for effective subscriber engagement are expected to create opportunities.

The key factors driving the telecom analytics market include the growing need for churn prevention, increasing demand for streamlined and effective revenue management, and rising online attacks and suspicious activities.

Telecom analytics software are currently being deployed to cater to complex Business Intelligence (BI) requirements of the telecom industry vertical.

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Telecom service providers have adopted data and analytics solutions to support better capacity planning and traffic management, achieve service assurance level, and deliver enhanced customer experience, leading to higher subscriber retention and increased revenue.

Professional services and managed services help enterprises in building successful client relationships by continuously supporting them through the business tenure. Furthermore, these services benefit enterprises by maximizing resource usage, improving project execution, and streamlining business operations.

Consulting in the telecom analytics market is poised to grow at a steady speed, as companies in the telecom industry vertical are realizing the significance of analytics in their value chain and are selecting appropriate technologies and vendors based on their requirements and budgets.

The telecom industry vertical is adopting digital solutions, such as advanced analytics, AI and machine learning, and natural language processing to create a customer-centric business model and deliver quality services. AI and machine learning have become instrumental tools to further drive telecom companies’ agenda of creating a customer-centric business model, which enables them to enhance their processes and drive revenues.

With the increasing use of smart connected devices and rising data traffic in both consumer and industrial spaces, telecom companies need solutions that extend their capabilities to accommodate the data coming from Internet of Things (IoT) devices and enable them to leverage the benefits of it to optimize their operations in line with the changing market needs.