What You Need To Know About Immersive Technology
Do you want to boost customer engagement? Intense technology, including virtual and augmented reality, is an effective approach for effective marketers. Do these newer technologies work for your small business?
Previously associated with gaming, The magic leap refers to the technology that permits to recreate the physical world by creating a sensory experience--creating the feeling of immersion. It includes virtual reality, augmented reality, and mixed reality. Small companies are only starting to explore ways to make immersive experiences.
Augmented Reality (AR).
You've likely observed AR in action plenty of times without realizing what the technology could mean to your marketing strategies. AR places digital images on top of real-world video the same way Snapchat as well as Instagram filters function. Pokemon Go was huge a couple of years ago. People walked through neighborhoods looking for online "species" that were hiding in real-world locations.
Furniture companies make use of AR to allow users to select an item of furniture to virtually place it in their home to view how it fits/looks. Many eyeglass websites also have similar software, so customers can virtually try on frames of eyeglasses before buying. The beauty industry uses AR lets people try with makeup products, including nail polish or lipstick virtually to see what it appears like.
Snapchat has made designing and utilizing AR easier for business through the use of a tool for production known as Lens Studio. Businesses can create Face Lenses, which are front-camera experiences. Additionally, they can create World Lenses that provide rear camera experiences. The tool comes with a variety of templates that businesses can use to start creating awareness for their company.
Virtual Reality (VR)
Virtual reality is an immersive technology that simulates or replicates an actual situation. The users feel as if they're actually seeing and hearing things in the environment created by VR technology. VR is widely utilized in the world of real estate for those looking to look at homes without having to be there.
VR is an effective marketing device over AR because it allows you to reach out to customers directly and present them with the benefits of the business. Furniture and home retail stores can offer customers with online shopping unlike ever before using VR showrooms. Like builders, architects, designers and other professionals, they can showcase their actual work, or build an imaginary world. Travel and tourism entrepreneurs can give potential travelers a taste of the experience and locale without leaving their computer.
The technology is available and ready to be tested by small companies. Google Cardboard from Google, Samsung Gear VR/VR 2 and Oculus by Facebook are three VR platforms that companies could utilize to enhance customer experience.
Mixed Reality (MR)
Small businesses are using mixed reality in selling, training and development. Going beyond mere overlays, MR allows users to attach virtual objects to the real world for interaction. It's the blend of physical and digital spaces through the use of cameras, sensors and microphones that work together in order to sense and react to the surrounding environment.
Retailers have taken on MR as a way to improve the customer experience in clothes accessories, interior decor. MR technology currently in use includes Microsoft HoloLens 2, Vuzix Smart Glasses, and Magic Leap.
Recent Nielsen study has revealed that consumers like augmented reality as a way of communicating with businesses. Nearly two thirds of the people who took part (64 percent) confirm that their lives are increasingly complicated and hectic as compared to two years ago. In the end, they're turning for ways to use technology that will make their lives simpler. In addition 51% of the respondents would like to use the latest technology in order to help shoppers shop more easily and assist them in evaluating purchases.
If you are a business looking to create the brand's reputation and provide unforgettable customer experiences virtual reality, and mixed reality technology has potential to bring about the type of interaction that will keep customers returning for more.