What Podcast Ad Markets Pay

What the podcast advertising market pays and who captures the revenue

The Market

The podcast advertising market -- the approximately 2 billion dollar annual US market for the specific host-read and dynamically inserted advertising that the podcast format has developed as its primary revenue model -- is the accountability journalism of who captures the revenue that the podcast audience the journalism podcasts attract generates.

The Revenue Split

The revenue split: the specific CPM rates that the major podcast advertising market produces; the specific split between the podcast creator and the distribution platform; and the specific premium that the host-read advertisement whose endorsement quality the listener trusts commands over the dynamically inserted alternative.

JournoNews Coverage

JournoNews covers podcast advertising because the accountability journalism of the journalism business model requires examining the specific revenue mechanisms that the journalism podcasts depend on.

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