What Percent Laurdiy Are You
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What Percent Laurdiy Are You
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Take our quiz to find out how well you actually know LaurDIY and Alex Wassabi !
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Lauren Riihimaki, better known as LaurDIY, is a world-renowned content creator and YouTube sensation with over 15 million followers across all her social media platforms. A lifestyle vlogger, Lauren’s specialty is DIY crafting—everything from fashion to decor.
She’s more than just another YouTuber, though. With her clean-cut image, young fan base, and her ability to move product; she’s an advertiser's dream. In 2017 she launched her own merch, collaborated with brands, like Fanta and MUDD Jeans, and licensed her brand to companies like PopSockets.
Tom Ward: Were you always crafty as a kid?
LaurDIY: Yeah, super crafty. I was an only child growing up, so I think that was some of it. When friends were busy, family wanted me to have quiet time, so they’d stick me at the kitchen table with a bunch of paint and watercolors and paper.
Ward: Who did you look up to? Martha Stewart? Who did you watch on TLC?
LaurDIY: I actually didn’t watch a lot of TLC. I wasn’t really a TV kid. I think I was the generation, like before Martha Stewart. I kind of missed that demographic. Growing up, Lauren Conrad was a huge inspiration for me. She was on The Hills and stuff. And she really transitioned herself well into that women’s lifestyle category. I feel that it’s Martha Stewart, Lauren Conrad, and for the younger demographic, I’m trying to slide in there as LaurDIY.
Ward: When you were starting out you talked about your anxiety a lot. This is almost the perfect career for you, because you don’t have to be surrounded by people. You’re kind of in your room, doing your thing. Did that help you? Like, “This is my safe little world. I can do a million takes, without anyone criticizing me.” Did you feel comfortable immediately?
LaurDIY: No. I don’t think any YouTuber starts off by being like, “I can 100% be myself right now.” When you look at everyone’s first videos; they’re awful. And it’s so awkward. So, when you look at the evolution between your first video and your current video; you can see someone’s personality bloom.
Ward: Your first video, the Ariana Grande hair and makeup tutorial, got hundreds of thousands of views.
LaurDIY: That’s actually not my first video. My first video is privated because it’s so painful. Laughs. But my second video is a DIY t-shirt deconstruction, where I cut a skull into the back of a shirt. And that was my first really good DIY project that I was like, “This has the potential to go viral.” It didn’t. But it did really well.
Ward: And within a year, or so, you had a million subscribers.
LaurDIY: I think it was two years because I remember that I hit one million subscribers while I was in class, and I was getting in so much trouble because my friends and I were watching the countdown and freaking out in class. Laughs.
Ward: You’ve got a very clean-cut image. How thought out is that? You’re not on Instagram in bra and panties; you’re not doing Logan Paul stuff; there’s no LaurDIY controversy. Brands love you. How conscious is that when you’re posting or portraying yourself? How you dress, everything. Is it all thought out?
LaurDIY: Not at all. I’m not involved in any drama. I’m pretty low key and chill. Everything I do in real life, off camera, is pretty parallel with me on camera. Like, I don’t really drink that much. I might go out once a month. It’s pretty easy to be clean-cut and family friendly when it’s my lifestyle.
Ward: You’ve had a monster 2017. You’ve got Fanta. You’ve got MUDD Jeans. You’ve got merch. And your YouTube channel is growing like crazy. What are you most proud of?
LaurDIY: Honestly 2017 was such an incredible year! I think 2017 was the year that licensing really came together for me. One of my first launches was with PopSockets. And that was the highest selling day that PopSockets had ever had, when mine launched. And onesies.
Ward: Who is the market for onesies? I was watching Floribama Shore last night…
LaurDIY: Laughs. Oh my God, you’re watching that? Laughs.
Ward: Yes! Laughs. Guilty pleasure. But they’re all wearing onesies. Are they a thing?
LaurDIY: Yes they’re a thing! Laughs. I put my whole family in them for the holidays. But seriously, it’s a novelty sleepwear item that everyone is down to wear because they’re so comfortable. They took off and now everyone’s wearing a onesie!
Ward: Talk about your MUDD Jeans partnership. That’s an interesting one because I remember that back in the day, MUDD Jeans were the shit for women. And then they went away, and now you’re bringing them back. Why was that an interesting partnership for you?
LaurDIY: MUDD has been really involved with online influencers. This is actually the third campaign that they’ve done with little “MUDD Squads” of online influencers. They’ve got some really cute stuff that they’re bringing back.
Ward: Finally, talk about the Elmer’s Glue sales.
LaurDIY: Oh my God! Someone told me that their sales are up 3000% percent because slime is just so big. And that clear glue or the glitter glue is the base of just about almost every slime.
She is part of the reason that glue is flying off the shelves. The reason that kids are flocking to the stores to buy products to make her latest creation.
LaurDIY is a woman who can command an audience and move product. She can sell jeans, soda, or glue. That is why she’s so valuable to advertisers.
It’s not going to be long until we start seeing LaurDIY products at Target. Maybe I can pick up a onesie, like those guys on Floribama Shore .
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Reality House was filmed over the course of two days.
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And Reality House was also 100 percent real.
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So, what would LaurDIY have spent the $25,000 Reality House grand prize on?
Earlier this summer, YouTubers Kian and JC launched their series, Reality House , on the video streaming platform and invited 12 influencers to compete for $25,000.
LaurDIY (real name: Lauren Riihimaki) was joined by some of the biggest names on YouTube including Trisha Paytas , Elijah Daniels , and Jenn McAllister, as they competed to stay in the house longer than anyone else.
Unfortunately, LaurDIY's inability to chug soy milk (she is lactose intolerant, FYI) got her eliminated in the seventh episode. However, she put up a good fight — at one point popping water balloons using only her mouth — and she recently revealed that she doesn't regret signing up for the show.
"Omg the Reality House was about 100 miles outside of my comfort zone. But I’m so glad I did it," she told Distractify exclusively. "It was such an incredible experience and I made new some friends along the way! I’ve shot with Kian and JC a few times, so when they reached out I was honestly pretty shocked. I’m not very drama-centric so wasn’t sure if I’d make a good cast member, but it was a good time."
The premise of the show was simple: 12 YouTubers, one house, $25,000 grand prize, and one winner. But Kian and JC made sure to challenge the competitors every step of the way, even when it came to finding a bed for the night.
Luckily, LaurDIY, 26, didn't have any drama with her temporary roommates.
"100 percent Kristen [McAtee ] ! We got along so well and clicked super quick," she said when asked about her favorite roommate. "I was only there one night and I wish I had more drama to give you re: bad roommates but everyone was really chill!"
Remember when Kian and JC were worried about getting booted from the AirBNB they were filming in? Yeah, that actually happened, according to LaurDIY.
"We truly did almost get kicked out of the house," she explained. "K&J were genuinely so stressed — it wasn’t just a bit for the show."
"I think a combination of an epic giveaway for my subscribers, a little vacation for my family, myself, and my boyfriend, and then the rest into savings," she shared.
We'll keep our fingers crossed there will be a Season 2 so LaurDIY can have a shot at redemption!
Watch Reality House every Friday at 3 p.m. EST on YouTube and follow LaurDIY on YouTube and Instagram here!
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