What Is Search Engine Optimization (SEO)?

The process of SEO search engine optimization is very complicated, time consuming and expensive process. In fact it can even turn your normal business website into a money making venture!

Search engine optimization is basically the process of enhancing the quantity and quality of site visitors to your web site or a particular website from search engines like Google, Yahoo, Bing, etc.

SEO targets free traffic rather than paying traffic or direct traffic. This means that organic traffic (that comes without paying) is far more valuable to an online business as compared to paid visitors (who might be interested in purchasing some products or services).

SEO search engine optimization has revolutionized the way business owners approach marketing. SEO traffic is targeted on keywords, which are entered into the search box of search engine sites. These keywords help online users find your specific product or service. Keywords play an important role in internet marketing as they determine where the search engine results will be displayed. Therefore, keyword-rich content is required if you want to rank high in the results.

Search engine traffic can be divided into several categories based on their source. First of all, we have a free traffic from websites that link to yours via social networking sites or e-mails. Such links naturally boost the visibility of your site in the search engines and result in natural increased traffic.

Paid traffic is generated by paid advertisements on search engine sites, such as Google AdSense. But this form of traffic is not without its problems, because paid-per-click (PPC) advertisements have to pay for each click, whereas organic traffic comes straight from the website's own visitors.

Organic search engine optimization, or SEO, ensure higher rankings for your site in search engine result pages (SERPs). This requires thorough analysis and research of keywords and web pages. Keywords are chosen according to the type of products and services that your company offers.

This involves a thorough analysis of competitors' strategies and search engine traffic, to ensure that you get maximum benefit out of your investment.

On the other hand, SEO advanced services include a combination of both paid and organic SEO strategies to achieve high rankings in SERPs. These techniques improve the website's position in SERPs based on various criteria, including keyword competitiveness.

Keyword analysis is done to ensure that the keywords used are relevant to the website's business. Meta tags and other cosmetic HTML tags are also doing to enhance the appearance of the website.

In addition to improving your website's visibility, SEO helps you build a strong online reputation. This is achieved through organic search engine marketing, which improves the website's ranking in the SERPs.

Various other factors, such as link building, content creation and article submission are also used to promote the website's ranking. With SEO, search engine optimization takes the hard work out of getting to the top of search engine pages. SEO works by providing effective links from well-known websites, increasing the website's presence in the search engine.