What Is Marketing Content And Why Are We Speakin' About It?
Marketing Content Examples For B2B Businesses
The best marketing content is emotionally charged. It provides new concepts and ideas to help people tackle problems.
The best marketing content is entertaining, whether it's an eye-catching video or a precise white paper. It adds value to its readers and satisfies its branding goals. These eight examples of brand-name content that work are a great way to learn.
Blog Posts
Blog posts are a great way for businesses to share their thoughts, experiences and stories. They can be educational or cover any topic. They can contain videos, images, polls or audio to make the content more engaging and enhance the on-page search engine optimization (SEO).
To write blog posts of high-quality You must first conduct market research in order to establish and confirm the most important information about your readers. Once you have an idea of your audience you can begin brainstorming ideas and writing.
Some common kinds of blog posts include how-to posts, listicles as well as infographics and curated collections. Writing these kinds of blog posts ensures that your website is full of variety and offers the value that your customers expect to find when they visit.
A how-to blog post, for example, can help your audience learn new skills and help them solve an issue. This makes it an essential piece of marketing content that keeps your audience interested. A"curated list" is a form of blog post that utilizes a variety of real-world cases to demonstrate a certain aspect. This kind of blog post can be used to market an organization and build credibility.
Case Studies
Case studies are not as sexually attractive as a popular blog post however they are one of the most effective marketing pieces you can develop. They are excellent for showcasing your the expertise of your company and establishing trust with potential customers. A great case study is designed to help your audience solve an issue by demonstrating how your company's product or service helped another customer resolve a similar issue.
Utilize infographics and videos to make your case study more engaging. Be careful not to turn your case studies into adverts as this will reduce the credibility of your business. Focus on creating resources that help and inspire your readers.
You can also make use of case studies to show client testimonials and user-generated content (UGC). This helps build trust and makes your website more credible. UGC is most efficient when it is backed up by data.
White Papers
White papers, unlike feature and blog posts, typically longer and offer more details and research. B2B brands use white papers to show thought leadership or provide unique perspectives to help readers make purchasing decisions, gain knowledge about a particular industry, or solve problems for their business.
They are a great tool for building trust among casual readers, and positioning businesses as experts in their area of expertise. They can also help prospective customers navigate through the sales funnel.
White papers can come in a variety of styles however the most effective ones are tailored to specific audience. This means that everything from the tone of voice to the distribution strategy should be designed to appeal to your ideal reader.
White papers are typically used to share research findings. However, it's easy to let them drift out of the area of practical application and into the realms of theory. Backgrounders and papers on problem-solving must include some type of success stories to keep readers engaged. In addition, interactive designs are increasingly popular in white papers. They allow readers to filter charts and data tables to focus on the information they need which makes it easier for them to absorb the content at a high-level and navigate through the sales funnel.
Videos
Videos are a great way to communicate with your audience. They're an excellent tool to market your business in a lively and interactive way. They're perfect for capturing your audience's attention and also presenting complicated concepts easily.
Some of the most common video types are instructional videos, demonstrations and tutorials. These videos are intended to educate your customers about your products and enhance their loyalty.
These videos can be used to highlight the expertise of your company and can also be used as an article for your blog or in an effective sales pitch. These videos are an excellent way to connect with your target audience. Particularly if they are relevant and relate to current events or cultural movements.
If you're releasing an animated explainer video or holding a live Q&A, testimonials are an easy method to build trust with your customers and encourage new prospects to purchase your product. You can ask your current clients to record their experience with your brand or jump on Reddit and hold an AMA (Ask Me Anything) session. You can create screen-shares as well as how-to videos that are titled in accordance with specific issues. If you have an ecommerce solution that assists small to mid-sized businesses run their online stores, you can title your video "How to Create Shopify Store". This will help it rank in search engines.
Testimonials
Testimonials are another form of social proof that makes people believe in an organization's reputation. These can be used in text or video format, and they're an excellent way to increase sales and boost the image of a company online.
Testimonial content is useful because it focuses on the requirements of the customer and how a company's product or service solved their issues. It also helps establish credibility for the business because it shows that other people have already tried the product and found it useful.
If you choose to use testimonials, make sure that they include the name, company, and the title of the person. This will enhance their credibility. Make the testimonials as personal as possible by including an image of the person who wrote them. This can help create a bond between the consumer and the brand.
While some companies prefer to have separate testimonials pages, you can also incorporate them into other pages on your website. If a testimonial refers to the product in question, for example, you can display it on the relevant page for the product or checkout page. This will keep a testimonials section from being less frequently visited than other pages, but still offering the same social evidence.
Interactive Landing Pages
Using interactive elements on landing pages boosts the engagement of visitors on average. This type of content can help you achieve your goal of turning website visitors into leads. Rather than being a static page that has the standard sign-up form and other content, interactive pages provide an experience that delights your customers.
This interactive landing page for Mooala's dairy-free milk employs a playful approach in order to keep the visitor interested. The landing page also features an easy form that offers multiple options to sign up, reducing the conversion path even further.
This interactive landing page by TransferWise is another example. The first screen provides real-life stories of success and social proof to reassure prospective customers that the service is worth their money and then lets them fill out a simple form to find out more details about how the service works.
A landing page is an excellent option for B2B marketers to build a list. You can offer a free eBook, webinar, or a free trial, or any other content to lure your audience to sign up for their contact information.
Headache Trackers
Content should inform users about the causes of headaches and how to treat them during the initial stage of consideration. Examples include infographics that provide information about the top causes of headaches, or white papers that present exclusive research into the science behind headache cures. White papers require readers to give their email addresses to gain access, which helps establish trust and authority with prospective customers. Headache trackers, applications that help users track things like their food intake and stress levels, can also be beneficial content for the process of evaluating, Minen says. But, users should be cautious when making assumptions based on information from the tracking, she says. the content marketing could not reflect the true nature of headache triggers.