What Is A Solo Ad

A solo ad can be a type of online advertising where a marketer pays a publisher to deliver an email advertisement for the publisher's email list. The e-mail is distributed on the list without any other content or advertisements, hence the term "solo."

The objective of a solo ad is to promote a unique product, service, or offer to some targeted audience. The publisher typically lists subscribers who've signed up to receive emails over a particular topic or niche. The advertiser pays the publisher a fee to transmit a solo ad email for the list, which usually includes a call-to-action to select one of the links towards the advertiser's website or squeeze page.

Solo ads are normally used in the web marketing industry in order to quickly build an e-mail list, generate leads, and promote products. However, the potency of solo ads may differ widely depending on the excellence of the opt-in list, the targeting, and the offer being promoted.

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