What Does an SEO Company Actually Do?

SEO is about making sure that the search engines like Google, Yahoo and Bing understand what your site is about and how it fits into their index of web pages. It's about creating content that is relevant to your niche market and helping people find it when they search for something related to your business or industry.

The goal is also to help people who already know about you to find their way back to your site again and again.

SEO is a complex and ever-changing field, which makes it difficult for small businesses to comprehend what an SEO company does. Below is a plain-language summary of what Orlando SEO services do. 

SEO services in Orlando believes all businesses should be able to explain themselves in easy to understand language with simple metaphors, analogies and examples.

Chooses Keywords 

SEO service providers in Orlando choose keywords that are relevant to your business and then drive traffic to your site by optimizing it for those keywords. The goal of this process is to ensure that your website appears in Google's search results when people search for those terms.

Drives Traffic

In addition to choosing the right keywords, Orlando SEO services will also make recommendations about how you can optimize your site so that it ranks higher in Google's search results. For example, if you're a restaurant, they might recommend that you add photos of the dishes you serve on each page so it looks more appealing to potential customers. 

They also may suggest adding links back to their website from yours, which will increase the number of people who visit both sites and improve the reputation of both websites in Google's eyes.

Get People Stay at the Website

What an SEO company can do is help you get people to stay at your site. They will look at your site and see where it might be easy for visitors to get distracted or leave before they find what they need. Then they'll fix those problems so that people stay on your site longer and interact with it more.

Mobile-Friendly Website

Orlando SEO services also makes sure that the pages on your website are mobile-friendly so that when people visit from their phones or tablets, they don't have any trouble accessing all the information they need from those devices.

It Helps you Analyze Data 

SEO is all about data analysis. You have to know what's happening in your industry and how it affects your business, so you can figure out how to adapt. You need to know what kind of content your customers are looking for, what they're clicking on, and what they're not clicking on. 

You need to know how people are finding you online—what keywords they use to find you, where these keywords come from (social media, Google searches), and how many people are using each of these keywords to find your company.

Backlinks

Building links (backlinks) from other sites on the web that point back to yours; these are known as inbound links because they bring traffic into (inbound) your website from another source; this helps Google understand that others think highly enough of your content or products/services to link back to them on their sites. 

SEO services in Orlando know how to create a campaign that works for different kinds of businesses, both large and small. Whether you're a local restaurant looking to grow your customer base or a large company trying to get more national attention, an Orlando SEO company will create a customized strategy for your needs. They know that not all techniques work for every company. 

And when you use an experienced and skilled SEO agency, you can rest assured that your digital presence and bottom line will grow significantly as well.