What Constitutes Linkability in a Piece of Content?
The first thing you need to do in order to entice high-quality backlinks is to create content that prominent bloggers and websites with a high level of authority will want to link to. Uniqueness and practicality are the two characteristics that we believe stand out as particularly contributing to the linkability of content.
Unique Content
If you are looking to generate original content, the sorts of material that have shown to be the most successful in our experience include thought leadership articles, opinion pieces, and content that is motivated by a purpose or values.
Articles written by thought leaders provide a new viewpoint or insight on your product. Through the use of opinion pieces, you argue against the common thinking that is held within your market by presenting other viewpoints.
An illustration of this may be seen in "The Scammers of the Blogging World," an essay written by Nathan Barry, the creator of ConvertKit, that criticizes people who want to "become wealthy quick." When we read articles like these, our emotions are stirred, and whether or not we agree with the viewpoint, we feel driven to voice our opinion.
And for material that is driven by a goal or a value, you describe your own unique story about what inspired you to build your product, and how you solve the challenges that your customers have in a manner that is distinct from how other competitors in your industry do so.
For instance, in Problems with Email, "Hey" by Basecamp lays out a straightforward list of 25 issues with email (that nearly anybody could nod their head along to) that prompted them to develop their new email product. This list was the impetus for the development of their new email product. Not only does this essay make a statement by pointing out the problems with email, but the fact that it can be related to by virtually anybody and is relevant to almost all situations makes it intrinsically shareable.
backlinks web 2.0 that is beneficial is another sort of content that is effective for getting inbound links since it provides value to the reader.
Useful Content
If you want to produce content that is valuable, the sorts of content assets that perform best, in our experience, are shareable and typically extensive content collections.
Your traditional content marketing assets, such as polls, research, guides, or tools, should be included in your shareable content. Through the use of surveys and research, as well as the creation and organization of relevant data, you may establish yourself as an authority in your field while also providing others in your business with a method to mention statistics within their own work.
The research by Ahrefs, which we referred to in the beginning, serves as an excellent illustration of this point. Consider the following:
They provide software as a service.
They published a research paper on link building, which is a problem that their product helps to solve, and we, a company that is entangled with their industry, linked to the paper as an authoritative source.
This is what it looks like when valuable stuff is functioning properly. In addition to this, they offer a whole suite of in-depth tutorials that are specifically connected to their product:
When you create something that teaches people things they want to learn, they are likely to share it with their peers who could also benefit from it. This is why these types of resources are effective: when you create something that teaches people things they want to learn, they are likely to share it (not to mention comprehensive content like this tends to do well on Google).
The bottom line is that in order for a link building campaign to be successful, it must begin with the creation of a solid foundation of linkable, high-quality content. Furthermore, in the course of our work with more than 35 different SaaS companies, we've found that unique and helpful content is the most effective strategy.