What Are Contextual Backlinks? & How to Create Them

What is a Contextual Link?

A Contextual Link is a piece of clickable text, usually a keyword located in the body of a paragraph that contains similar ideas or context.

These links can be natural or artificial. If they are natural, it means they link to another website voluntarily. If they are artificial, it means they have been manually posted.

An example of an artificial link is when one of your guests post a link back to your website/blog. When used properly, contextual links can help boost your SEO scores, leading to higher popularity and credibility among search engines - increasing your page's ranking among search results.

What Are The Main Advantages of Contextual Links?

• Increase awareness of your website
• Other companies may include your article on their webpage earning you a backlink and a higher SEO score
• Increased SEO and recognition can lead to an increased social media presence through reposting and sharing
• Help decrease your bounce rate while making the site easier to navigate
• You will earn a higher ranking in search engine results because of increased credibility, relevance, SEO scores, and user experience
• Contextual link building also increases trustworthiness by indicating to users that you aren't afraid to send them elsewhere for a correct answer
• Higher site ranking will generate more traffic - leading to a greater chance of conversions