Web Analytics Market 2018 Global Trends, Share, Industry Size, Growth, Opportunities and Industry Forecast to 2025
Market Highlights
Global Web Analytics Market was valued at USD 2.59 Billion in 2018 and is expected to reach USD 9.11 Billion by 2025 at a CAGR of 19.96% during the forecast period, 2019–2025.
Web analytics refers to specialized analytical applications that are used to understand and enhance the online channel user experience, customer acquisition, and optimize digital marketing and advertising campaigns. Commercial web analytics products offer features such as reporting, analytical and performance management, and consumer segmentation which is used by content developers, marketing professionals, advertisement companies, and website operations teams for enhanced digital customer experience.
Segmentation:
By Component, the web analytics market share has been segmented into solution and service. The solution segment has been further divided into heat map analytics, marketing automation, search engine tracking & ranking, behavior-based targeting, and others, whereas the service segment has been further classified as professional service and managed service. Among the components, the solution segment is expected to dominate the market owing to the increasing adoption of analytical tools to analyze and improve the online user experience.
By Deployment, the market has been categorized as on-cloud and on-premise. Among these, the on-cloud segment is expected to project the higher CAGR owing to the scalability, flexibility, and cost-effectiveness features offered by the cloud. This helps businesses to efficiently process and report the data insights.
By Application, the market has been segmented into social media management, targeting and behavior analysis, display advertising optimization, multichannel campaign analysis, and others. Among these, the social media management segment is expected to exhibit the highest CAGR during the forecast period. Enterprises are increasingly adopting social media applications to maximize customer reach and improve the user experience and sales.
By Vertical, the market has been categorized as IT & telecommunications, BFSI, media & entertainment, retail & e-commerce, government, travel & hospitality, and others. Among these, the retail & e-commerce segment is expected to dominate the market during the forecast period due to the rapid shift from traditional to online channels for sales and marketing, thereby increasing the demand for analytics tools.
Regional Analysis
By Region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America has been further segmented into the US, Canada, and Mexico. Europe has been further segmented into Germany, the UK, France, Spain, and Italy. Asia-Pacific has been sub-segmented into China, Japan, India, South Korea, and Australia. The rest of the world has been further categorized as the Middle East & Africa and South America.
Key Players
The Global Web Analytics Market is expected to be a growing market in the coming years owing to the presence of numerous large players active in the regional market. Adobe Systems, Inc. (US), AT Internet (France), Google (US), IBM Corporation (US), Microsoft Corporation (US), MicroStrategy Incorporated (US), SAS Institute, Inc. (US), Splunk, Inc. (US), Tableau Software (US), Hotjar Ltd (Malta), Yahoo, Inc. (US), comScore, Inc. (US), SimilarWeb Ltd (US), Mixpanel (US), and Netbiscuits (Germany) are the companies leading the Web Analytics Market globally.
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