Video on Demand Market Research Report
Gmi ResearchVideo on Demand Market
As per the GMI Research report, Video on Demand Market is predicted to grow at a CAGR of 16% over the forecast period (2020-2027), owing to the ongoing technological innovation.
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Video on demand helps to reach different devices with an improved experience, scalability, and time-shifting view. Increasing inclinations of users form television to online streaming, owing to the flexibility to watch content as per the choice of users is one of the major factors strengthening the video on demand market growth. Moreover, ongoing technological innovation in VoD market such as the execution of artificial intelligence and analytics to perceive choice and reaction of viewers will propel the market growth. Other drivers such as accelerating penetration of internet, tablets, and smartphones across the developing nations are projected to positively impact the market growth. However, the huge cost of VoD, need for higher bandwidth, and lack of offline features will restrain the video on demand market size.
By component, the Solutions segment is predicted to expand at a higher CAGR during the forecast period. Growing adoption of internet protocol television as it offers the flexibility to subscribe videos and watch TV while surfing the internet has driven the segment’s growth.
By monetization model, the Subscription-Based segment will hold a larger share over the coming years as it offers options to users to price their content. As per the video on demand market analysis, various video content available for entertainment such as movies and drama series have augmented the market size.
By region, Asia-Pacific is forecast to witness a promising growth during the forecast period, owing to the accelerating penetration of smartphones, internet, and tables.
Leading players operating in the market include Netflix, Google LLC, Apple, Amazon, Hulu, Cisco, HBO, I Youtube, ndieflix, and Vudu, among others.
Key Market Developments:
In 2020, Amazon introduced branding for the release of movies for at-home streaming in the US.
In 2019, Apple introduced Apple TV+, an all-original video subscription service and is regarded as most imaginative storytellers. This is introduced across 100 countries and regions and offers an inspiring lineup of the original movies, documentaries, and shows.
Video on Demand Market Segmentation:
Video on Demand Market by Video on Demand (VoD) Market by Component
· Services
· Solutions
o Over-The-Top Services
o Pay-TV
§ Cable TV
§ Direct to Home
o Internet Protocol Television
Video on Demand (VoD) Market by Monetization Model
· Subscription-Based
· Transaction-Based
· Advertising-Based
· Others
Video on Demand (VoD) Market by Industry Vertical
· Travel & Hospitality
· Media, Entertainment & Gaming
· Education
· Others
Video on Demand Market by Region:
· Asia Pacific
o China
o Japan
o India
o Rest of APAC
· North America
o United States of America
o Canada
· Europe
o United Kingdom
o Germany
o France
o Spain
o Rest of Europe
· RoW
o Brazil
o South Africa
o Saudi Arabia
o UAE
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