Value Ladder读书笔记
fq
自己长年累月积累下来的东西最贵
比如通讯录，比如专有知识库，比如稀缺资源...
这些都可以成为你的high-ticket offers.
the Two Comma Club - $1,000,000 - 即100万美金俱乐部
商业原本也是一个筛选的过程，客户筛选供应商，商家筛选客户，只有相互满足，才会有成交。
Value & Trust are two most expensive things.
we build a funnel that will help us to do two things:
- Provide value to each customer at the unique level of service that he or she can afford.
- Make money and be profitable while identifying our dream clients who can afford our highest offer.
Show off values and identify customers
"offering more value, while also costing more money."
“Ultimately, the business that can spend the most to acquire a customer wins.”
最终，能够投入最多资金来获取客户的企业会获胜 // 或者说能以最有效方式/花费获取客户的企业胜
# Sales Channels
- Social Media(X, 公众号)
- Ads
- Video
- Webinar
- Livestreams