Valisere Lingerie
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The most beautiful lingerie and swimwear in the world...
Ever wish you had the style and allure of a gorgeous Parisian woman? Well good news! The new luxurious Valisere collection for fall/winter has many styles that should certainly help you live out that fantasy. But don’t worry, if French chic isn’t the look you’re going for the collection is broad enough to spark the interest of any girl out there. The collection is divided among many ranges including Palais de Charme, Chateau Prestige and Pavillon Royal. To see all the ranges, check out Valisere.com !
Another quick preview post with brand new photos of an upcoming Spring/Summer collection; this time: Valisere Lingerie ‘s SS2010 line that looks very familiar to what we saw last season from the Triumph -owned label. That’s not a bad thing though, as I’ve always loved their classic high-end looks.
The Triumph company located in the UK owns the brand Valisere. I’ve never quite understood the difference between Triumph and Valisere, but it is possible that Triumph used to be everyday lingerie and Valisere was for special occasions. A few years ago, Valisere started their own project called Tabu. The Valisere Tabu line is similar to the Naughty Janet line for Janet Reger. Tabu isn’t quite as risque, but they do create lingerie for those special evenings.
Valisere is showing off their Spring 2009 collection for Tabu and includes these pieces:
There is no pricing yet, but check out the Valisere corporate store for deals on the 2008 lingerie and find their signature Maschera string pictured above in the bottom corner.
Just made a post about the new Valisere site , and as they’ve got beautiful photos of their new lingerie collection as wallpapers of each and every piece in the collection, I decided to make this follow-up post with some photos of the collection! 🙂 Enjoy!
We love to get tips from our readers, and so the e-mail Pete sent us today about the updated Valisere website: “Thought you might be interested to know that Valisere have revamped their website (at www.valisere.com ). It’s a great new look, and they’ve got some really nice new collections (wallpapers for each are embedded with the product pages).”
Pete’s right — the site looks great and the beautiful photos make excellent wallpapers, even on my 1920*1200 resolution monitor! The new spring/summer 2008 collection is great too, but I’ll make an accompanying post to publish together with this one to show you the photos!
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Auguste Perrin founded leather glove manufacturer ‘Grand Perrin’ in 1860, and launched the Valisere line in Grenoble, France in 1913. Triumph International acquired the brand Valisere in 1991.
1860 – The company ‘ Le Grand Perrin’ is founded by Madame August Perrin and her sons Paul and Férréol
1913 – The brand Valisere goes into operation. The company is located near Val d'Isère, a small town in the valley of Isère in the southeast of France.
1919 – The company, focusing especially on the production of ladies and men’s underwear, sees the first lingerie collection (underskirts) born.
1921 – Vertical integration begins and the newly developed ladder-proof (run resistant) fabrics are used extensively for the production of ladies underwear.
1924 – Under the leadership of grandson Paul -Valérien Perrin, the company enjoys a long period of success reflected in an increase in capital from F3,000,000 to F6,000,000.
1935 – Subsidiaries are established in Brazil and Morocco
1940 – François Clement, a nephew of Paul-Valérian Perrin, takes over the company leadership. He is facing dire supply situations but despite all obstacles, he is able to keep the factory running during the difficult war years.
1941 – Licenses are- established in Belgium, the Netherlands and Sweden
1946 – The new fibre Nylon is changing the hosiery and underwear markets. The new technology is allows creation of style with more lace and embroidery designs
1950 – Valisere is the largest employer in Grenoble
1959 – Valisere has 1500 employees and the company is awarded the ‘La Coupe d’Or du Bon gout Français.’
1961 – Paul Valérien Perrin dies and François Clement takes over the leadership of the company together with his brother Georges.
1975 – Turnover of F 200 million and 1200 employees in 9 factories in France
Unfortunately the following 14 years see a decline of the company and
1980 – The family company with 40 shareholders is finally sold to a finance company
1982 – Back in the black. Business is improving and Dessous are in the spotlight again.
1987 – Valisere is acquired by Ovale, a textile company from Roubaux
1991 – Triumph International AG acquires the brand Valisere
1993 – New brand logo is created and new marketing concepts target a more exclusive consumer group. Valisere exports exclusive, seductive French lingerie.
2005 – Introduction of the segment Valisere Tabu, a new line of daring design s for the distinct few.
2006 – Valisere goes global. The brand Pour Moi converted into Valisere to strengthen to global approach and to streamline the overall marketing strategy. Implementation of the ‘Berry’ walls at POS.
2009 – Valisere launches their Online Store .
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