Uzbekistan: important GEO insights for 2024

Population: 34.92 million

Major cities: Tashkent, Namangan, Samarkand, Andijan, Nukus, Bukhara.  

Currency: Uzbek soum, UZS.

Languages: Uzbek, Russian. 

Popular platforms:

1) Telegram

2) Google

3) YouTube

4) Yandex

5) Instagram

Popular providers 

3oks, Pragmatic play, Playson, Pushgaming, Nolimitcity, Spribe (Aviator) 

• All providers are represented on our BanzaiBet product

Statistics of search queries displays that local people have a great demand for betting and casinos. Russian and Uzbek are used equally for the query.

As one of our partners comments, "because of the difficulty in finding good copywriters in Uzbek, it is easier to use Russian for work".

And here's some insights from another partner: 

Brand keys and casino keys are doing very well in Uzbekistan.

Now we are working only with Google. We tested to work with Yandex, but the work there is built quite differently.

What else? 

• Affiliate sites focusing on one locale Uzbekistan is quite small. 
• The most popular messenger in UZ is Telegram. We receive a large amount of traffic daily from this source.

BANZAI Partners is already gaining popularity in Uzbekistan, at the moment it is the best GEO in terms of conversion both in click2reg and reg2dep on BanzaiBet product. Players from Uzbekistan willingly download APK file from Telegram channels and with great interest share impressions of the game in thematic chats. 

It's also a very attractive GEO for ASO. 

Geographic focus for ASO is an important aspect in digital marketing strategy. It aims to maximize user engagement and retention in different regions. The user will be able to easily find the app they are looking for when searching in their native language.  

For Uzbekistan, we use Russian, as Uzbek is not much in demand in apps. We mainly focus on how many high-traffic keywords can be found in this language. Since Uzbek words are not popular, we conducted ASO in Russian. 

WWL 

The SEO market in Uzbekistan is empty, although according to Google Trends - locals are very active in searching for iGaming brands.

It's possible to find review sites that focus all GEOs at once. They often place brands that are not adapted for Uzbekistan: without local payments, local language and other important nuances. But even such sites are few - the competition in search is small.

This suggests that SEO specialists can get their first deposits almost immediately, especially if they make sites in two languages: Russian and Uzbek. 

Important: almost all locals actively use Telegram for every sphere of life: work, communication, entertainment. For many, it's the main media resource and a search engine.

If you already have experience in launching and pumping up Telegram channels in the CIS, you should definitely work with Uzbekistan. Using Telegram channels and purchasing ads on channels, you can create a solid volume of traffic.

PPC is also not the most popular sorts on this GEO, although the potential is huge. 

There are a lot of squeezed offers on the market that have been pouring in for years. So now is the time to test our new product BANZAI Bet. An empty player base will help increase click2reg. Go for it!

If you want to know more details about this GEO - DM your manager.

We'll help you set up traffic and get your first deposits. 

Registration here: https://banzai.partners

BANZAI!