User Research For Design

User Research For Design



User Research For Design


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Learn how to conduct user research so that your product design fits your audience


Create personas
Create scenarios
Decide what data needs to be in a persona
Decide on the best way to document personas
Describe how enterprise-wide personas are different from project personas
Describe the process for creating enterprise-wide personas
Describe how and why to create task analyses
Describe how to conduct a collaborative task analysis session


Description

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it.

In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps.

About This Course:

Unconditional 30 day money back guarantee

All future upgrades and lectures are included for FREE

Click on the Purchase button at the top of this page and get started now.

Some examples of what's in the course:

User research to do throughout the entire design process

How to create a user group table

How to create personas that your team will actually use

How to document what your target audience wants to do with scenarios

How to decide what to do a task analysis on

The difference between current and optimized task analyses

How to decide whether to do a "blue-sky" analysis or one with constraints

The how and why of journey maps

How to plan and conduct an effective interview

Diary studies, Day in the Life studies, and Field Studies

Open card sorts, closed card sorts and tree testing

User testing

and more!

Become an expert at user research. Click the button at the top right of this page now and get started right away.

Over 50,000 people have taken our online video courses.

Who this course is for:
User Experience Professionals, Product Managers, Product Designers, Web Designers
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