User Feedback Surveys: Fundamentals
User Feedback Surveys: Fundamentals
Web Analytics tells us 'what' visitors do. Learn how to ask your website's visitors 'why' they do what they do?
This complete A-to-Z course on Online Feedback will make any person taking the course knowledgable and competent in selecting, setting up, using, analyzing, and reporting using online feedback tools with the purpose of improving and optimizing a company's website, services and/or products.
Description
This course will teach you all you need to know about collecting online customer feedback, also known as user feedback, through short surveys and using it to optimise your website and services.
To begin, you'll learn about:
the business benefits of online customer feedback
how to select a feedback tool that works for your business
what you need to consider when setting up the tool
how to test the tool
After that, I'll help you understand:
the differences between passive and active collection
how crucial it is to define goals for your feedback collection process
the 3 pillars of web forms Relation, Conversation, and Presentation
how to fine tune your collection methods
To close off, I'll walk you through:
the basics of analysing feedback data
how to report the data and insights effectively
how to create a culture of optimisation
You won't leave the course empty handed. With bags full of new knowledge, you'll have checklists to work with for when you get started for yourself.
Start today and learn how you customers, your website visitors, can help you improve your company and its online activities.
Who this course is for:
Some level of Online Marketing knowledge would help, but is not essential to completing the course successfully.
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