User Acquisition Manager (Middle / Senior)

I am looking for an experienced User Acquisition Manager to scale paid user growth for a rapidly growing mobile product in the AI space.

This role focuses on performance marketing and paid acquisition, with a primary emphasis on Meta Ads. You will be responsible for managing and optimizing campaigns, testing new acquisition strategies, and driving revenue growth through data-driven decisions.

Responsibilities

• Own and manage paid user acquisition campaigns on Meta Ads

• Drive growth while maintaining strong ROAS and revenue performance

• Test and optimize audiences, creatives, and funnel configurations

• Plan and execute web-to-web, web-to-app, and app-to-app acquisition strategies

• Collaborate with the creative production team to develop high-performing ad creatives

• Work with the analytics team to monitor campaign performance and identify optimization opportunities

• Monitor market trends, competitor activity, and platform updates

Requirements

Must-have

• 3+ years of hands-on experience in mobile user acquisition

• Strong practical experience with Meta Ads

• Proven experience scaling paid acquisition channels profitably

• Experience with web-to-app, web-to-web, and app-to-app acquisition flows

• Familiarity with US and European markets

• Strong analytical skills and data-driven decision making

Nice-to-have

• Experience with Google UAC, TikTok Ads, or other paid channels

• Experience working with AI, chatbot, or conversational products

• Experience with attribution tools such as AppsFlyer or Adjust

• Background in subscription-based or freemium mobile apps

What We Offer

• Fully remote work environment

• Opportunity to work on a fast-growing digital product with strong traction

• Direct collaboration with leadership and cross-functional teams

• Fast decision-making and high ownership of results