Unique Stickers from Creators

Summary

Unique Stickers is a concept for tokenized stickers integrated into Telegram, allowing artists to launch their own sticker packs, earn 95% from initial sales, and create additional revenue streams for Telegram.

Problem context

• There is no way for Telegram stickers artists to generate revenue now.
• Potentially corrupted schemes with “featured” launches.
• There is no open way for IPs to launch and benefit from their Telegram assets.
• People are still waiting for the tokenized stickers announced at Token2049

Unique Stickers

Unlike Gifts, Stickers are used in conversations, which makes Stickers a great way to show off many times a day. In one-on-one chats, groups, and even channels.

At the same time, Telegram-issued Gifts earned their own value, and if Stickers would work the same way, it might dilute Gifts value. To avoid that, Stickers should have different features and shouldn't be attached to user name or profile background.
Gifts are gifts, Stickers are stickers.

The idea is to support Unique Stickers with two main features (should be enough): 

1. Show Unique Stickers in the user profile under their tab.
2. Differentiate Unique Stickers from regular stickers in conversations (special icon, details by tap, restrict copying).

Telegram can always issue its own Sticker packs, while community Stickers will always mention the @creator in the metadata.

Example: Sticker Pad

Following previous proposal, verifiers can issue Unique Sticker Packs, supported by Telegram. The idea is that Verifiers will build tools, that would allow artists to launch their Unique Stickers.

This concept should work fair for all players. We ask for no privileges for @sticker_bot, but for a system with clear rules, where any Verifier can do a marketplace, memepad, or issue stickers in their own way.

For the revenue stream, Telegram has several ways to make money on top of the Stickers, starting from a simple adding Unique Stickers access to Premium subscription, and continue with more advanced models, allowing users to upgrade their stickers for some extra fee, shared with the artist.

With that approach, Telegram team has no need to develop tools themselves. Instead, many businesses, launch pads, marketplaces, etc. would come and build their best solution through a fair market competition, which would grow the ecosystem.

Example: as one of the Verifiers, @sticker_bot becomes Sticker Pad and open the platform for everyone to launch their packs.

How Sticker Pad Works 

Any creator can upload their Sticker pack and initiate the launch, which uses a bonding curve price model — a meme-pad approach that creates some dynamic for launches.

Once stickers are sold, the pack graduates to Telegram. Users receive Unique Stickers and the creator receives 95% of the revenue.

From the Creator's perspective, it will look like this:

1. Creator uploaded their Sticker pack.
2. Promoted it in their channel.
3. Pack became viral and sold out.
4. Creator receives 95% revenue from the smart-contract.
   

P.S.

If done right, Unique Stickers integrated to Telegram could make a revolution by allowing everyone to launch and sell their own pack, similar to what Pump.fun made with memecoins.

It could trigger a viral wave of activity on Telegram and TON that would be even higher than what memes had. Cause stickers (unlike memecoins) actually have a real use case in daily communications.

Additionally, it could establish TON as the primary blockchain for artists and their communities for the crypto and beyond.

Well, that would be amazing.