Unexpected Business Strategies Helped Senseo Succeed
Senseo Coffee Machines
Senseo, the coffee maker created by Philips and Douwe Egberts jointly, is a machine that makes fresh coffee using pods. It uses coffee pods in order to brew a cup of freshly brewed coffee.
Contrary to other machines that are simple to use, the final product from Senseo actually tastes like coffee. It's also easier to clean.
This case took place in July 2004 and is focused on the launch of the first major competitor to senseo, Tassimo, promoted by Kraft.
Senseo Seletc
The Senseo Seletc is an easy-to-use, compact pod-based coffee maker made by Philips. It is based on a patented pod system developed by Douwe Egberts to enable users to make a single cup of coffee in a matter of minutes, without having to deal with messy grounds or filters. The Senseo Seletc has a sleek simple design that looks stunning on your counter. The large water tank allows it to make 10 cups of coffee at a time. It has a power button that will blink to indicate that it's ready for dispense and also an indicator light that goes off when the reservoir is empty. The Senseo Seletc has a memory feature that allows you to save your most-loved recipes.
You can make a single or double cup of coffee with the Senseo Seletc. Simply take off the tab at the top of the machine, then place a pod in the center of the slot. Press the power button that is centered on the front to begin brewing. To pause the brewing process you need to press the button to the right of the power button. The Senseo Seletc also has an automatic shut-off feature that turns off the machine when it's finished brewing.
Comparatively to traditional filter coffee makers The Senseo Seletc is less taxing on the environment. It is greener because it uses less energy and recycles materials. In addition, the Seletc Seletc is more affordable than other pod coffee makers.
There are several different Senseo machines to choose from, each with its own unique features. The original Senseo machine is the most affordable, while the Senseo Quadrante offers more functionality.
The Senseo Seletc features a new brick design that is much easier to clean than the previous models. It includes a removable and machine-washable drip tray along with a coffee spout as well as an water tank. It also comes with a stainless steel cup plate and filter that is reusable. The Senseo Seletc is designed to be easy to use and includes a simple operating concept, and the ability to record your favourite recipes. The coffee spout is tilted to the left, and the holder for coffee pods is higher to give better visibility. This machine is compatible with all Senseo pods, including XL ones as well as those with milk. This is the perfect coffeemaker for anyone seeking a fast and easy machine. It's ideal for small apartments or office. It also comes with a one-year warranty that is limited.
Senseo Selut
Senseo is a coffee brewing device manufactured by the Dutch companies Philips and Douwe Egberts. Senseo systems are based on filter pads, which are also known as coffeepads (or "caffe pods" in some countries). The system is famous for its ability to make espresso-like drinks like cafe latte and cappuccino with just a few clicks of the buttons.
Senseo’s unique pressurized brewing creates a crema layer of pure coffee not cream. This is what gives Senseo its distinctive flavor and aroma. Senseo coffee is available in a variety of blends such as mocca, regular, and dark roast. There are also varieties that have added flavors like latte and cafe choco. There are also decaffeinated varieties of coffee.
Mondelez through its Tassimo brand, competes with Senseo in the single-serve market. In order to solve the issue of competition, the Commission looked into whether there was a potential overlap between the markets of Senseo and Tassimo (as well their respective coffee pods in Austria, Denmark France, Germany Italy and the Netherlands Spain and the UK) in Austria. senseo new concluded that there was no overlap between these markets, since Senseo and Tassimo are not their closest competitors. Senseo has a modest market share in all of these countries and the Transaction is unlikely to significantly impact this.