Understanding Color Psychology: A Web Designing Aspect
There are so many web designing aspects & principles that talk to your target users & consumers without using words. There are pictures, visuals, colors & styles that define your web designing & marketing perspectives before your website users. Colors also speak for user emotions & feelings, not just on your website but also outside. Color psychology works everywhere. In fact, the color psychology principles we use in our website designing strategy are inspired by the one that works outside. What do you feel when you see a yellow color? It surely depicts something fun and holiday. Similarly, a white color depicts something else.
What it has to do with your website design? It simply optimizes your website's front end. Your web page layout simply provides for the UI & UX. Color psychology has nothing to do with your landing page or homepage alone. When it works, it works for your entire website designing approach. It works for all your website pages. Color psychology covers every corner of your website as your website background has also got a color.
In this post, we are going to share our knowledge regarding color psychology that can help you enhance your website appearance for the frontend. We’ll also discuss different aspects of color psychology that are related to the real world & consequently affect your website building plans. We’re from SFWP Experts & we often leverage solutions to complicated website designing issues. You can consult our Award Winning Custom Coded WordPress Website Design Company to share your part of your concern anytime!
Meaning & Importance of Color Psychology
Color psychology means associating meanings with colors so as to use them for varied purposes. Do you know why school buses are colored in yellow across different parts of the world? Do you know why Santa Clause usually has a red & white costume? What do you feel about the color scheme of a website you like to visit frequently? You might haven’t noticed such aspects before but they exist & do exhibit a meaning. If you’re planning to design your first website, you have to decide on potential color psychology. You have to shoot down the user's attention for which you’re required to exercise with various web designing principles & techniques.
Color Psychology is one of them. Color psychology suggests you choose the right colors for the right website location. Your website is your new home & you have to color it wisely. The story begins with the background. The background is like the bass to your musical product. Though the user doesn’t pay adequate attention to the background, it provides a basic foundation to the website frontend. The background could also be colored as white. But it will support specific topics or website categories only. Imagine a food blog without a background?
Designers even use visuals & animations to adorn their website background these days. Especially for a food blog or relative website categories. What's wrong with a plain color? You will notice that most of the food blogs or restaurant websites come with a touch of red somewhere in the background, or scroll bar, or header or footer, or somewhere else.
To evaluate the color psychology requirements for your website you can reach out to SFWP Experts anytime. We care about your business model & your sales vision & hence suggest you the best Custom Web Designing & Website Optimization solutions for your growth & development. We’d like to hear from you!!
Contemporary Color Psychology Traits for Your Web Design
Now let’s talk about what’s happening in the online markets. Out there is a competitive world & every webmaster wants to target top search engine results. Website users are the key to success. Hence, everything encompasses the user experience & UI. Web designing also consequently aims for better UX & UI. Therefore, you have to evaluate the right color scheme for your web pages that may encourage user engagement. Here are the latest color psychology traits you can apply to your web designing campaign for exceptional outcomes:
Red Color
Why not start with the most popular color in the world? Red indicates excitement, energy, and power. Remember power rangers? There’s a fine reason why they often cast the red ranger as the leader of the gang. The one who’s most powerful needs to be most responsible. Hence, they make them leaders. But, is that what all red color is capable of exhibiting. You also have to see your leading products & services. If you’re going to sell bananas through your website, why would you go for a red? A saree brand would definitely showcase a red color somewhere on its corresponding website because it is the most commonly used saree color out there.
Blue Color
The approaching popular color in this list is blue. Blue is also a great leadership color. It is often considered calm & free from aggression. This could also be a great leadership trait. A dark blue shade is often used to symbolize business undertakings & world-renowned corporations. You can make use of it in the footer of your website if you want to keep the lighter part upstairs. It also depicts security & trustworthiness. Following this, you can promote user engagement & maintain long term operations for your business model.
Black
Black is another color for a business exhibition. It promotes styling with maturity. You should definitely go for this color scheme if you’ve got a business of luxury suits & attire. You’re not supposed to color the entire website design with black. A white color typography always does magic for a black frontend. To make it quite aggressive you can include a touch of red for the secondary typography. You can also make use of different shades of black to differentiate various segments of your website content. Don’t forget luxury when you’re running a website with a corresponding color scheme.
Green
The green color usually addresses health & fitness and various sources that encourage you to stay favorable to your health. Most importantly, it represents nature & eco. So you can also go for a website dedicated to travel. Green also has multiple shades that could be used to represent multiple online business undertakings. Dark green is perfect for exhibiting a sportswear brand and may encourage users toward added fitness & health. Another important sector you can represent through a green scheme is a military-based charitable organization. Offer military merchandise & products through your eCommerce store.
Yellow
Yellow is nothing about seriousness. It doesn’t mean you’re suggested to cheat on your website users. Always take care of your website security. But yellow is so much about fun & adventure. The visuals associated with such a website often represent daylight. A traveling blog could also work in this context. Another market you can capture through this color psychology is the market for infants & children. However, children are not your target audience. Their parents are the ones whom you have to target as such.
Final Thoughts
Other notable color schemes could be Orange, Violet, White & Pink. You’re not obliged to follow a single color scheme. There are numerous website categories that couldn’t stand without a multi-color makeover. At SFWP Experts we introduce you to your best with dedicated web designing opportunities. Figure out the color combinations that work exceptionally for your website building project with our amazing Custom Coded WordPress Designing & Development team. We’re waiting to hear from you!!
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