Understand Ansoff Matrix, It Is Explained Best Here!

While studying Marketing as a business course, a student is likely to come across a lot of terms and usages that define a market situation or strategy devised to sell a product. Ansoff Matrix is one of them, used in the overarching strategy of marketing a product.

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What Is The Ansoff Matrix?

The Ansoff Matrix is mostly used in the strategy stage to sell a product. 

- It is used in the planning and marketing process.

-The process identifies which overarching strategy should be used in business. 

-After identifying, it informs which overarching strategy the business should use.

-It then decides the tactics for marketing the product. 

-At times, the same organisation adopts two strategies to reach different markets. 

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