Unconevntional Communication Strategies

Unconevntional Communication Strategies

👓 Silvia Kyselova
Unconevntional Communication Strategies

Unconevntional Communication Strategies

✅ The main aim of my thesis was to figure out if the adoption of unconventional communication strategies within the fashion industry 👨‍🏭️ has led to effective results in terms of profitability. The choice upon the unconventional communication tactics in fashion segment rather than traditional 1️⃣ was driven by the unconventional communication tactics in fashion segment rather than traditional ones was driven by the fact that in last years, various forms of unconventional communication are both, one 1️⃣ of the most utilized marketing tactics by different industries 👨‍🏭️ and ➕ it entails lot of different practices that might turn out to be blurred in identifying their effectiveness whether not ❌️. I analyzed Italian ​🇮🇹​ communication campaigns adopted by Levis, Diesel ⛽️, and ➕ Athletes World 🗺️ characterized basically by guerrilla and ➕ social network practices followed in some cases also by viral spots 🦒.



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Manuel Koubek «Geschaftsmodelle im Electronic Commerce»
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Annette Durschlag «Vom Einkaufszentrum zur Electronic Mall.»
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