Udder Pumping
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Udder Pumping
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использует защитную технологию, которая является устаревшей и уязвимой для атаки. Злоумышленник может легко выявить информацию, которая, как вы думали, находится в безопасности.
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Published: 01:11 BST, 27 May 2012 | Updated: 01:13 BST, 27 May 2012
Farmers desperate to win lucrative cattle show prizes are causing severe pain to their animals – by pumping their udders full of gas.
Experts say the use of the bizarre technique – used to improve a cow’s appearance by making the udder look full – has spiralled to the point it has become a ‘serious problem’.
Once the udder has been inflated, the animal’s teats are then sealed with superglue to stop milk, or the gas, leaking out.
There is ferocious competition to win agricultural prizes because champion animals are highly prized for breeding and can fetch as much as £100,000 at auction.
Winning look: A cow displayed at the Royal Agricultural Show with naturally full udders
The Department for Environment, Food and Rural Affairs has now vowed to prosecute exhibitors found to be in breach of welfare laws.
The RSPCA is also ready to investigate any complaint with a view to bringing a criminal case to court. Anyone found guilty will face up to six months in prison, a £5,000 fine and a possible lifelong ban on keeping animals.
No prosecutions have so far taken place, but surveillance is being stepped up at shows. Prize-winning animals are to be checked for evidence of tampering.
David Martin, a farm animal vet, spoke out about the practice at a British Veterinary Association (BVA) conference in London last week. Mr Martin said: ‘Filling udders with gas is becoming a serious problem.
‘When an udder becomes full it will cause severe discomfort. We think that cows are being left like that for 12 to 24 hours.’
BVA president Carl Padgett is to meet breeders and show organisers to discuss routine ultrasound scanning of cattle at shows and changes in how they are judged. He said: ‘It means a change of mindset, but why do cows have to show huge udders to be champions?’
The Department for Environment, Food and Rural Affairs, led by Environment Secretary Caroline Spelman, has vowed to prosecute breachers of welfare laws
Previous attempts to stop the practice – which has spread from North America – have divided the farming community.
In September last year, the Royal Association for British Dairy Farmers implemented a new rule banning the sealing of teats at a show in Birmingham. However, when judges at the show told owners of Holstein cows with sealed teats to withdraw their animals or face being kicked out of the competition, a group of exhibitors threatened to walk out.
The association caved in to their demands, but the U-turn incensed other farmers and vets.
In October, a farmer was caught out after he had won the top prize at an agricultural competition in the South West. He was discovered after a complaint by another exhibiting farmer, following which a vet confirmed that the teats of the prize-winning cow had been sealed.
The breeder, who has not been named, lost his prize and was suspended by the UK Jersey Cattle Society from exhibiting his animals until 2013. Other breed societies, including Holstein UK, have also revised their rules to make it clear that these practices are banned.
Roger Trewhella, spokesman for the Jersey Cattle Society, whose 650 members own 35,000 Jersey cows, said: ‘We take this issue very seriously and this is why we have disciplined a member.’
Alick Simmons, the Government’s deputy chief vet, said: ‘This practice is totally unacceptable.’
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Part of the Daily Mail, The Mail on Sunday & Metro Media Group
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использует защитную технологию, которая является устаревшей и уязвимой для атаки. Злоумышленник может легко выявить информацию, которая, как вы думали, находится в безопасности.
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The Elvie Pump ad is designed to look like a music video, with four women writhing around a barn
A BREAST pump company has launched an udderly ridiculous new ad campaign which compares breastfeeding mums to cows.
The Elvie commercial, aimed at promoting its new wearable breast pump, is designed to look like a music video and features four women writhing around in a hay-scattered barn, while cattle roam in the background.
It claims "100 per cent(ish)" of women who breast pump "feel like cows", before the ladies break out into a dance routine to a track called Pumping. Unplugged .
The lyrics include lines such as: "I'm a pumper I'm a feeder, but I'm a human female," and "Yes, I milk myself, but you don't see no tail".
Though our personal favourite has to be: "In case you hadn't noticed these are not udders, they're my boobs."
The chorus then goes: "Pump it out, pump it out, I'm feeding them babies, pump it out, pump it out, I'm milking my ladies."
When the video was shared on Facebook, it received mixed reviews.
One woman commented: "Very poor decision using cows to advertise this product. Like us they need to get pregnant and give birth in order to produce milk, except their babies are stolen from them within days of giving birth.
"Understandably traumatic for both mother and baby. But yeah why not use them to advertise a breast pump for mothers who get to keep their babies?"
Another agreed, adding: "Such an out of touch advert."
But one woman admitted she found the song "hilarious".
At the end of the video the women reveal they've all been dancing away with the discreet pumps tucked in their bras.
The idea behind the campaign is based on the insight that many women who breast-pump say they feel like cows.
Ana Balarin, a partner and executive creative director at Mother, told Campaign : "In the past 10 years, there have been 14 new models of the iPhone alone, and the breast pump is essentially the same. It shows where technology is focused, and it’s not on women’s health."
The commercial was directed by Fiona Jane Burgess who, like all four dancers in the advert, has recently had a baby.
It's the second product from Elvie. The company is focused on producing innovative tech products for women’s health and, until now, was known for its pelvic floor trainer.
The advert is intended to show the breast pump is silent, cord-free and can fit underneath a standard nursing bra.
It's certainly quirky, and many mums may relate - but in all honesty it's a bit "barn-y" for us...
We previously told how some new mums are giving away breast milk via social media - but experts warn it can harm your kids.
My neighbour’s put up a new fence on my property & wants ME to pay £2k for it
I bought £7.42 dresses from H&M and DIY’d them for my bridesmaids
I've got a big bust & mummy tummy but found the perfect £16 bikini from Asda
I'm a nanny and these red flags mean your child isn't ready for school
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