U.S. Yogurt Market Size, Share, Trends, Growth Opportunities, Key Drivers and Competitive Outlook
U.S. Yogurt Market - Size, Share, Demand, Industry Trends and Opportunities
U.S. Yogurt Market, By Yogurt Type (Regular Yogurt, Skyr/ Icelandic-Style Yogurt, Concentrated Yogurt, Probiotic Yogurt, Set Yogurt, Bio Live Yogurt, Stirred Yogurt, and Others), Product Type (Drinkable Yogurt, Spoonable Yogurt, Frozen Yogurt, and Others), Fat Content (Full Fat, Low Fat, and Fat Free), Flavor (Plain and Flavored), Source (Animal-Based, Plant-Based and Artificial), Formulation (Sweetened and Unsweetened), Brand (Yoplait, Chobani, Stonyfield Greek, Corner, Activia, Yeo, Oikos, Arla Skyr, Icelandic Provisions Skyr, Isey Skyr and Others), Inclusion Category (Plain and With Inclusions and Toppings), Fortification (Regular and Fortified), Claim (Gluten Free, Lactose Free, Artificial Preservatives Free, Dairy Free, Soy Free, Non-GMO, Sugar Free, Calorie Free, With All Of The Above Claim, Regular With No Claims and Others), Organic Category (Conventional and Organic), Brand (Branded and Private Label), Packaging (Bag-In-Box, Pouches, Jars, Cups, Bottles, Tetra Packs and Others), Packaging Size (Less Than 100 Grams, 100-200 Grams, 201-300 Grams, and More Than 300 Grams), Distribution Channel (Store-Based Retailing and Non-Store Retailing) – Industry Trends.
Data Bridge Market Research analyses that the U.S. yogurt market which was USD 7,855.63 million in 2022, is expected to reach USD 11,331.14 million by 2030, and is expected to undergo a CAGR of 4.5% during the forecast period 2023-2030. This indicates that the market value. “Low Calories” dominates the calorie content segment of the U.S. yogurt market owing to the growing demand for low calorie diets.
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**Segments**
The U.S. yogurt market is segmented based on type, form, flavor, fat content, packaging, distribution channel, and application. In terms of type, the market includes regular yogurt, Greek yogurt, and others. Regular yogurt is a traditional form of yogurt that is widely consumed in the U.S., while Greek yogurt has gained popularity in recent years due to its thicker consistency and higher protein content. The market segments based on form include spoonable yogurt and drinkable yogurt. Spoonable yogurt is the most common form, while drinkable yogurt, also known as yogurt smoothies, has been witnessing increasing demand among consumers looking for convenient and on-the-go options. Flavored and plain yogurt are the two main segments based on flavor. While flavored yogurt offers a variety of taste options to consumers, plain yogurt is preferred by health-conscious individuals looking to customize their yogurt with fresh fruits or granola. Fat content segmentation includes regular, low-fat, and fat-free yogurt options, catering to different dietary preferences. In terms of packaging, the market segments consist of cups, pouches, bottles, and others. Cups are the most popular packaging format for yogurt products. The distribution channel segments include supermarkets/hypermarkets, convenience stores, online retail, and others. Supermarkets/hypermarkets are the dominant distribution channel for yogurt products in the U.S. The application segments include food and beverages, and others, with yogurt being used in various recipes and as a standalone snack.
**Market Players**
- Danone
- General Mills
- Chobani, LLC
- FAGE USA Dairy Industry, Inc.
- Yoplait
- Stonyfield Farm, Inc.
- Siggi's Dairy
- The Hain Celestial Group, Inc.
- Tillamook
- Noosa Yoghurt, LLC
The U.S. yogurt market is highly competitive with key players such as Danone, General Mills, Chobani, FAGE USA Dairy Industry, and Yoplait dominating the landscape. These companies have a strong presence in the market and offer a wide range of yogurt products to cater to diverse consumer preferences. Additionally, emerging players such as Siggi's Dairy, Noosa Yoghurt, and others are gaining traction by introducing innovative flavors, packaging, and marketing strategies to attract a larger customer base. The market players are focusing on product innovation, strategic partnerships, and marketing campaigns to stay ahead in the competitive market environment.
The yogurt market in the U.S. is witnessing several trends that are shaping its growth trajectory. One of the prominent trends is the rising demand for healthier food options among consumers. Yogurt is perceived as a nutritious food item due to its probiotic content, protein-rich composition, and calcium benefits, making it a popular choice among health-conscious individuals. The increasing popularity of plant-based yogurt alternatives is another trend impacting the market. With the growing number of consumers adopting vegan or dairy-free diets, plant-based yogurt products made from almond, coconut, soy, or oat milk are gaining prominence in the market. Moreover, the convenience factor associated with single-serve yogurt cups and drinkable yogurt formats is driving the market growth as consumers seek on-the-go snacking options that are convenient and portable.
Despite the growth prospects, the U.S. yogurt market faces certain challenges that could hinder its expansion. One of the challenges is the competition from other breakfast and snack alternatives such as cereals, granola bars, and smoothies. These products offer similar convenience and nutritional benefits, posing a threat to yogurt consumption. Additionally, fluctuating milk prices and supply chain disruptions can impact the production costs of yogurt manufacturers, leading to pricing pressures and margin constraints. Furthermore, changing consumer preferences and taste trends require yogurt companies to constantly innovate and introduce new flavors, textures, and packaging formats to stay relevant in the market.
In conclusion, the U.S. yogurt market is a dynamic industry with multiple segments catering to diverse consumer preferences. Market players are focusing on innovation and strategic partnerships to stay competitive in the market. Despite facing challenges such as competition from alternative breakfast options and supply chain disruptions, the market is expected to witness steady growth driven by increasing health consciousness among consumers and the demand for convenient and nutritious snack options.
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Key Coverage in the U.S. Yogurt Market Report:
- Detailed analysis of U.S. Yogurt Market by a thorough assessment of the technology, product type, application, and other key segments of the report
- Qualitative and quantitative analysis of the market along with calculation for the forecast period
- Investigative study of the market dynamics including drivers, opportunities, restraints, and limitations that can influence the market growth
- Comprehensive analysis of the regions of the U.S. Yogurt Market industry and their futuristic growth outlook
- Competitive landscape benchmarking with key coverage of company profiles, product portfolio, and business expansion strategies
Table of Content:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: U.S. Yogurt Market Landscape
Part 04: U.S. Yogurt Market Sizing
Part 05: U.S. Yogurt Market by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Reasons to Buy:
- Review the scope of the U.S. Yogurt Market with recent trends and SWOT analysis.
- Outline of market dynamics coupled with market growth effects in coming years.
- U.S. Yogurt Market segmentation analysis includes qualitative and quantitative research, including the impact of economic and non-economic aspects.
- U.S. Yogurt Market and supply forces that are affecting the growth of the market.
- Market value data (millions of US dollars) and volume (millions of units) for each segment and sub-segment.
- and strategies adopted by the players in the last five years.
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