Types of Facebook bans and their triggers
Hi everyone! We at Webvork always try to keep up with time. Incredible as it may seem, Facebook constantly bans people that are trying to work with it. So today, we’d like to elaborate on the topic of Facebook bans. Some affiliates don’t even understand why they’re being banned because they don’t even violate the community and advertising guidelines. If you don’t know the reason behind your bans too, then keep on reading.
We’re going to talk about why ad campaign bans happen so often on this platform and how Facebook explains this tendency.
Jumping ahead, we’d like to note that the multiple Facebook accounts approach is forbidden, which means that you’re violating the guidelines automatically if you use several accounts at once. It forbids users from creating new ad accounts after getting their original ones banned. So, an attempt to use several accounts by one person might get them banned for trying to use circumventing systems.
Bans and triggers
1. Unacceptable business practices
This is a common one. This means that Facebook can ban any nutra-related ad under this restriction. Facebook justifies the ban by saying users advertise products that create false expectations and get people to give up their money and personal information through dishonest practices.
Facebook has a clause about this rule, provided with examples. (https://www.facebook.com/policies/ads/prohibited_content/unacceptable_business_practices) Feel free to read the policy.
As for us, we find Facebook’s statement indistinct, with no clear guidelines or criteria. You can describe almost any product or service with these words, accusing it of violating the rules.
What triggers this ban?
It often comes up when Facebook moderation doesn’t like your ad creative. Perhaps it’s too blunt and you might change some of its details and make the image more tolerable by all types of users. This might lead you to lose some CTR but at least the ad will run. This also can happen because of your white page in case Facebook doesn’t like it. If you work on these details, you’ll increase your chances of launching that campaign.
2. Circumventing systems
This is one of the rarest among the common types of bans. It occurs when affiliates try to advertise prohibited products. Facebook blames users for using different circumventing systems, cloaking techniques to mask their content, and workaround moderation as if they abide by all Facebook’s rules.
You can learn more about this ban here: (https://www.facebook.com/policies/ads/prohibited_content/circumventing_systems?_rdc=1&_rdr)
So, content cloaking. All nutra affiliates use it. It seems like Facebook already knows how to recognize these services, but it’s just not true. When cloaking is set correctly, all Facebook’s bots will get redirected to the set white page. Facebook doesn’t yet know how to identify landing and transit pages, and well, trackers and cloaking services are way quicker to improve. The reason behind this ban is different.
What triggers the ban?
This ban often happens when you use the same ad creative or white page (or them together) too frequently. If you took a creative from a spy service and then got a circumventing systems ban, then you know that there’s an 80-90% chance that you’ll get your net launches banned for the same reason. This is why you always have to make your ad creatives unique. The same goes for white pages, you need to change one if you’ve already used it 10 times. Otherwise, you’re just risking being banned.
And please, don’t get these two types of bans confused! As for unacceptable business practices, Facebook bans you because it doesn’t like your content. And the circumventing system ban happens because you’ve used the same content too many times.
3. Community standards
This one happens the most often among all when advertisers violate various community standards of Facebook. So, every time you disrespect a policy in your ad, Facebook banns your whole campaign for violating community standards.
There’s a whole bunch of Facebook’s standards you need to know: (https://www.facebook.com/policies/ads/prohibited_content/community_standards?_rdc=1&_rdr)
See, almost any nutra product violates these principles. So, we recommend you view bans as granted and don’t sweat it too much.
What triggers this one?
Not only can ads provoke this type of ban, but it can also happen for any reason if Facebook thinks there’s a low-quality asset in your ad campaign. Here’s when you can get banned:
1. When adding your payment card credentials;
2. When appealing against a campaign declination and trying to launch that ad again;
3. When your fan page is poor-quality. Maybe it violates community guidelines, is too fresh, or doesn’t have any followers and, therefore, activity going on.
And, a ban can occur when creating an ad set, launching campaigns, duplicating campaigns. Well, anything can provoke it really. The only way to avoid it is to have a trusted account. It’s nearly impossible to launch a campaign from a 7-day-old account that you signed up yourself.
4. Advertising restrictions
Truly an oldie. But it is doable. The thing is, Facebook restricts you from launching an ad, reasoning it with the fact that it tracked a suspicious type of activity on your account and it needs you to confirm your identity. This ban can happen instantly or you can not even get it, it’s very random.
Facebook doesn’t have a policy for this type of ban. So, just to be sure, you can simply read through its community guidelines once again.
What triggers this ban?
As usual, it happens when changing your IP address when launching a campaign. It raises suspicion for Facebook that the account was entered from another address and that the invader went right to the ads section. it’s also suspicious if you change your computer or if you enter your account and add your payment card literally out of nowhere. Long story short, advertising restrictions are applied when users attempt to make rapid changes. Let your account sit for some time, don’t work on your ads too quickly, this will help you minimize the advertising restriction risk.
5. Risk payment
Not a very common ban. It’s hard to determine why exactly it happens but Facebook says it’s used for when users have issues with their payment cards (spending limits, not enough money, failing to confirm the card, entering incorrect credentials). However, the risk payment ban can also occur when the payment card is absolutely alright, with no payment limits and other issues listed above. Facebook just may not like your card for whatever reason.
What can trigger it?
It can act up when there’s an issue during adding the payment card. It can either occur right during adding it or 5-10 minutes later when launching a campaign or 20-30 minutes after that. You have to let your account rest after adding the payment method, set the GEO of your card’s issue. If you can, you could also use the card of the GEO that is set in your ads account (and if you don’t have a GEO set, then set the same one as your card’s). But, if your ad campaign is already active, then there’s a very low chance you’ll see this ban, it only happens about 5% of the time.
Here’s some of our advice to minimize all the bans:
1. Make sure to update your bot IP address data bank, even if you use a tracker and cloaking software together.
2. Use high-quality trusted accounts and un pages.
3. Uniqualize your ad creatives – the more you have, the better.
4. 1 campaign launch = 1 domain = 1 white page.
5. A white page isn’t just a one-page landing site, it’s a full-on multiple-page website.
And that is it, we’ve gone through almost all the beans there are. Some of you may think about low spending limits, but they don’t really go here. A low spending limit situation is when you launch an ad, make $5-10 dollars, and get banned. And this may happen because of violating policies, using cloaking systems, getting restricted, etc. It’s not a separate type of ban.
Conclusion
Here are all the bans and what Facebook says to justify its (successful) attempts to ban you all the time. Hope that the info was helpful, everything about the triggers and ways to avoid getting banned as often. Use this knowledge wisely. That was Webvork, talk to you soon!